• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
 
 
 ii Welcome to Social Media: Volume 1, June 2009 Social Media Club
 –
Cleveland
Welcome to Social Media
was created as a place for the Cleveland Social Media Club to share educational materials designed to help individuals and businesses navigate the quickly evolving world of social media. This is the first of what we hope will be many e-books offering social media tips and adviceto users of all skill levels. Please visit http://www.welcometosocialmedia.com/ for access to this volume and future volumes.Editor-in-Chief: Jim EnglandCopy editors: Heidi Cool, Jim England, Jeff Hershberger, George Nemeth,Stephanie Jansky, Tony RamosProject leader: George NemethPrint/PDF design & layout: Tony RamosWeb site design and development: Heidi Cool
Welcome to Social Media
by Cleveland Social Media Club is licensed under a CreativeCommons Attribution-Noncommercial-No Derivative Works 3.0 United States License.Permissions beyond the scope of this license may be available at http://clevelandsmc.ning.com.Read the full license here.  You are free to share
—
to copy, distribute and transmit the work
—
under the following conditions:
 
Attribution
 
—
You must attribute the work in the manner specified by the authors (but not in anyway that suggests that they endorse you or your use of the work).
 
Noncommercial
 
—
You may not use this work for commercial purposes.
 
No Derivative Works
 
—
You may not alter, transform, or build upon this work.
…w
ith the understanding that any of the above conditions can be waived if you get permission from thecopyright holder. Thank you.
 
 Welcome to Social Media: Volume 1, June 2009 Social Media Club
 –
Cleveland iii
I
NTRODUCTION
—
D
EFINING
S
OCIAL
M
EDIA AND ITS
R
ELEVANCE
 
What is Social Media? ....................................................................................................................... 1How Social Media Changed My Life .................................................................................................. 1 
T
HE
B
REAKDOWN
—
A
NALYZING AND
E
VALUATING
S
OCIAL
M
EDIA
T
ECHNOLOGY
 
Using Social Media to Better Meet Your Needs ................................................................................. 2 Conversation: The Catalyst for Connection ....................................................................................... 4 Micro-Media & The Future of Narrative ............................................................................................ 6 
D
ISCUSSIONS
—
F
EATURED
R
ECOMMENDATIONS
,
 
O
BSERVATIONS
,
AND
I
NSPIRATION
 
Social Media for the Working Mom or Dad ....................................................................................... 8 Social Media Makes Pepper Pike a Hub of Activism .......................................................................... 9 What Does Your Profile Photo Say About You? ............................................................................... 10 
P
ERSONAL
B
EST
P
RACTICES
—
U
TILIZING
S
OCIAL
M
EDIA FOR
P
ERSONAL
G
ROWTH
 
Using Social Media to Help Your Job Search .................................................................................... 11 Using Social Media to Make Face-to-Face Connections ................................................................... 13 Writing Well for Social Media ......................................................................................................... 14 
P
ROFESSIONAL
B
EST
P
RACTICES
—
S
OCIAL
M
EDIA IN THE
W
ORKPLACE
 
Setting Goals to Plan Your Social Media Strategy ............................................................................ 18 Introduction to Measuring Social Media for PR/Marketing ............................................................. 21 Social Media and Social Change: A Guide for Nonprofit Organizations ............................................ 23 Promoting Events Via Social Media ................................................................................................. 25 
T
ECHNOLOGY AND
A
PPLICATIONS
—
T
HE
P
OWER AND
P
OSSIBILITIES OF
S
OCIAL
M
EDIA
 
Social Media and Presentation Technology ..................................................................................... 27 Privacy and Security in Social Media ............................................................................................... 30 Social Media Case Study:
messy magazine
...................................................................................... 32 Things to Consider When Building a Social Media Web Application ................................................ 34 
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...