2Andrew Dubber is the Degree Leader orMusic Industries atUCE Birmingham, UK.He is a senior lecturer and researcher witha particular interest in online music, radioand new media technology.Dubber’s background is in both radio andthe music industry, and he has writtennumerous articles, book chapters, andconerence presentations about thesesorts o new strategies and technologiesin both o those sectors. He is the co-author o a book about new technologiesor broadcasters in developing nations,commissioned by UNESCO, and is amember o the steering committee or theRadio Studies Network .New Music Strategiesis a website devoted to helping small-medium musicbusinesses and independent artists use new online technologies andstrategies in order to make money and thrive in the new environment. Thesite also provides aNewswire servicethat delivers daily links to articles aboutthe latest developments in the music industry.Dubber also maintains apersonal blog, anmp3 blogand atumblelog.Somehow, he still nds time to go to work and talk to his amily.
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This ree e-book is yours to keep, read, distribute, turn into newsletters, give away on your website or otherwise do with what you will in any non-commercial setting.When doing those things, please remember to credit my authorship and providea link to the New Music Strategies website ( http://newmusicstrategies.com ). Muchappreciated.Should you wish to use the contents o this e-book or commercial purposes, please get in touch and we can come to some arrangement that will be mutually satisactory.
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Thing 20: Forget product - sell relationship for 20 things you must know about music online
There is also the story about how the internet is ‘killing’ the record industry. Downloading, and the practice of burning CDs is single-handedly responsible for the impending de...
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There is also the story about how the internet is ‘killing’ the record industry. Downloading, and the practice of burning CDs is single-handedly responsible for the impending demise of the major labels, causing the decline of high street retail and is undermining traditional, ‘natural’ models of music distribution and consumption — and consequently preventing rights holders from receiving their deserved reward for their part in the creative process.
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