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E
NTREPRENEURIAL
S
ERVICES
 Guide To Producing ABusiness Plan
e
 
1
 SectionPage
1 Business Plan2
 The strategy behind it
2Preparing a Business Plan3
 Getting startedDrafting the planPreparing financial projections
3Outline Contents and Structure5
Executive summaryBackgroundProduct or serviceMarket analysisMarketing and selling The management teamFunding requirementsFinancial projectionsKey issues - risk assessment and sensitivity analysis Action plan and milestones Strategic alliances Appendices or exhibits
4Raising Finance13
 Common questions about raising finance
5 How Ernst &Young Can Help166Appendices17
 Contents
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