September 12, 2013 08:30 AM Eastern Daylight Time
NEW YORK--(BUSINESS WIRE)--M Booth, a global communications company best known for its award-winning creative and magnetic culture, has tapped Dale S. Bornstein, formerly Senior Partner and Director of Global Practices at Ketchum, to lead the firm as its chief executive officer. Current CEO Margaret Booth, forwhom the eponymous firm is named, assumes the role of Chairman of M Booth, partnering with Bornstein.Both will report directly to Tim Dyson, CEO of parent company Next Fifteen Communications.
For more than 25 years at Ketchum, Bornstein was a catalyst, playing a critical role in attracting andretaining the caliber of clients and expert talent that defines best-in-class agencies. As SeniorPartner/Director Global Practices and a member of Ketchum’s nine-person executive team, she played a keyrole in setting strategy, championing innovation and creativity, and bringing forward game-changing offeringsthat helped clients win in the marketplace, including the award-winning, crowdsourcing platform “Mindfire” –a virtual brainstorming tool powered by university students around the world. Under Bornstein’s leadership,the flagship New York office successfully navigated 9/11 and the harsh recession that followed, emergingpoised for sustainable growth. Most recently, Bornstein oversaw all of Ketchum’s global practices, networksand centers of expertise and had management responsibility for Ketchum Sports and Entertainment.A passionate brand builder best known for her creative and strategic insight, Bornstein has worked with along list of blue chip clients ranging from Frito-Lay, Macy’s, Kodak, and Hershey’s to Pfizer, Unilever, BestBuy, IKEA, ConAgra, and even the Olympic Torch Relay, to name a few. In fact, her global FedEx identitylaunch event in 1994 was later recreated in the Tom Hanks movie, “Castaway.”“We set out to find someone with the right combination of big agency perspective, entrepreneurial spirit andstrong cultural fit,” says Margi Booth. “We found that in Dale. She brings trusted leadership and business-building sensibility; creative inspiration and strategic thinking; integrated communications knowhow and apassion for collaboration, mentorship and culture-building to the role. She will undoubtedly be a greatcomplement to our talented and tenured Senior Leadership Team.”
M Booth Names Dale Bornstein CEO; Founder Margaret Booth Becomes Chairman
M Booth Names Dale Bornstein CEO; Founder Margaret Booth Becomes...http://www.businesswire.com/news/home/20130912005458/en/Booth-N...1 of 29/14/2013 10:07 PM