by an organization to engage a crowd
population. The content dimension of CrowdCapability constitutes the knowledge,information or data that an organizationseeks from a crowd population. Whereas theprocess dimension of Crowd Capabilitydefines the internal procedures that anorganization will use to organize, filter, andintegrate the incoming knowledge,information, or data.Further,
Prpić & Shukla 
also delineatethat the structure dimension of the CrowdCapability construct can be found to functionin episodic or continuing forms, depending onthe design of the IS used to engage a crowd.For example,
Google’s ReCaptcha, the Iowa
Electronic Prediction market or Foldit;illustrate the episodic nature of CrowdCapability structure, where no community,collaboration, interaction or relationshipsamong the participants is needed through theIS, for Crowd Capital to be generated.On the other hand, peer production  co-creation  and innovation communities underscore the importance of socialcapital in efforts to engage an IS-mediatedcrowd. These efforts are continuing in nature,as there is interaction, community,collaboration and relationships among theparticipants using the IS to generateknowledge for the organization. In theensuing section of this work, we will use thistheoretical perspective to compare andcontrast more than a dozen different IS toolscurrently in use for crowd-engagement.
3. The Contours of Crowd Capability
In this section, we present numerousexamples of IS currently in use byorganizations to generate Crowd Capital. Wediscuss the different crowds that these formsof IS engage, and we further compare andcontrast these IS applications along thestructure, content, and process dimensions of the Crowd Capability construct. Table #1 (seenext page) summarizes the different
ontours of Crowd Capability
” that we areobserving in today’s business enviro
nment.We will discuss these differing dimensions inturn, below.
As is evident from Table #1, the differentIS tools analyzed here are designed to engagedemonstrably different populations of participants.Some efforts, like those of ReCaptcha andWikipedia, engage individuals from the publicat large, where contributions can be made byanyone. Other forms of IS analyzed here, suchas Crowdflower, M-Turk, and Hiretheworldalso engage individuals from the public atlarge, though these applications curate theindividuals who participate.Curation  occurs when the individualsparticipating are
in one way oranother, and such curation is often actuatedthrough symbols or information in the ISdirectly associated with an individual
name and/or profile.
can occuras a result of historical performance measures(such as leaderboards), through techniquessuch as peer-evaluation, the award of badgesfor certain services rendered, or by themutual assessment of participants . Dueto the accrual (or not) of these symbolsassociated with a user in the IS, curationprovides signals [16, 25] relative to the otherparticipants. Although curation techniqueshave also been used specifically for contentpurposes in other settings [18, 17], for thepurposes of our investigation we focus onlyon the curation of individual participants.