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Speaking and listening – Pre-intermediate to Upper-intermediate
Let’s talk about
ADVERTISING
Conversation cards
What’s the funniest TVcommercial you have ever seen?What happens in it?Do you ever buy productsbecause of the advertising?If so, give some examples.What kinds of advertising do youknow? Make a list.(e.g. TV commercials)Why is it necessary toadvertise?Some companies spend millionson advertising.Why would they do this?Do you think this pays off?Can you remember en advertisingcampaign that caught yourattention?What was it?What are the most popular waysof advertising nowadays?Brainstorm.What is important to you whenbuying a product?What do you think are the mosteffective ways of advertising?Should ads for alcohol andcigarettes be allowed?Why or why not?Is there any truth inadvertising?Should companies be allowed toadvertise to children?Give your point of view.Celebrities often advertise orendorse products.Which can you think of?‘The man who stops advertisingto save money is like the manwho stops the clock to savetime.’ Explain. Do you agree?Group work.Think of a product and make your own radio or TV ad. Thenrecord it.Many people think
word-of- mouth
is the best advertising.What does this mean and do youagree?‘Advertising is the art ofconvincing people to spend moneythey don't have for somethingthey don't need.’ Discuss.‘Advertising is legalized lying.’Do you agree?Discuss.
My advert
Flea-Free™ is a brand new,effective flea collar that willhelp your beloved pet get ridof these annoying little beaststhat cause irritation anditching.Does not contain poisonouschemicals yet remains activefor at least 3 years.Available now in 12 differentcolours.
Match
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Your advert
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