• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
SEOSpidy.comExpert Search Engine Optimizers
Search engine Optimization is the expression which is used to cover a broad variety of techniques and strategies to optimize the probability of your website attaining a high position inthe search engine results for a particular keyword or phrase. The higher your site appears in thesearch engine results for your chosen keyword or phrase the easier it is for people to find your website, and therefore the more free targeted prospect you will have visiting your site.Search Engine Marketing remains the final goal of the webmaster, bloggers. By tweaking andamending your website's layout, design and content, a domain holder can increase his listingrank when terms are searched on the major search engines.What is domain canonicalization?Canonicalization is the process of selecting the finest URL when there are numerous options, andit generally refers to home pages of your website. For example, most people would consider these the same URLS:
•
www.seospidy.com
•
seospidy.com/
•
www.seospidy.com/index.html
•
seospidy.com/home.aspIt's just a choice. There isn't a right or wrong answer but it does matter that only one is used.For the sake of simplicity let's choose www.seospidy.com.Unless your Web Server is set updefectively a reference to www.seospidy.com will result in the same page being displayed as areference to Seospidy.com. But for people compiling stats of accesses to websites these two aredifferent domains. In the worst case where exactly half of your visitors use one form and theother half use the other form it will appear that your website is half as popular as it actually is.This situation is compounded by the existence of seospidy.com and it's twin www.seospidy.com.Duplicate Content PenaltyActually it's worse than that because Google applies a penalty if content on your website islargely the same as other websites across the internet or even your own site. Having severaldomains summit at the same content counts as duplicate content in this framework.Canonical URLThe primary domain that we want to use is known as the Canonical Domain or Canonical URL.In our case it is seospidy. This is the domain that we advertise, place in email signatures and get people to use in links.The way to avoid this problem is to rewrite the incoming domain to be the one that we want. Wedo this through the use of a permanent redirection (a 301 status report). How this works is that
 
SEOSpidy.comExpert Search Engine Optimizers
the incoming domain www.seospidy.com gets rewritten as seospidy.com and the web browser or search engine bot is told that seospidy.com is the one to remember.The details differ depending on which webserver you are using but if you are using the Apachewebserver the following needs to be added to the .htaccess file in the root of your website:Options FollowSymLinksRewriteEngine OnRewriteCond %{HTTP_HOST} ^www.seospidy.com [NC]RewriteRule (.*) http://seospidy.com/$1 [R=301,L]Google, Yahoo and Microsoft have announced a tag, which we can use to tell the search engineswhich URL it
 should 
have for the current page.You add this code to the <head> section of your page:<link rel="canonical" href="http://yourdomain.com "/>And now, Google will suddenly count the links it has seen to that campaign tagged URL,towards the canonical URL, and not index the campaign tagged URL anymore.Question which is still keep in your mindIs there anything else I can do with canonicalization of my domain ?Yes. Suppose you want your preferred URL to be http://www.example.com/. You can make your web server so that if someone requests http://example.com/, it does a 301 (permanent) redirect tohttp://www.example.com/. That helps Google know which URL you prefer to be canonical.Adding a 301 redirect can be a chiefly a better idea if your website changes often (e.g. dynamiccontent, a blog, etc.).
SEO Spidy is New Delhi based company. SEO Spidy understands that yourbusiness must keep pace with the speed of thought and we believe that your ideas and enterprises
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...