A Web Analysis Based on Principles of Design

10. Intuitive 1. Have an Idea

From the beginning of the design, the site puzzles the eye and mind. As the viewer digs deeper into the layers of information it only becomes more confusing and ultimately incomprehensible.

Hyperbubble fails to clearly present the purpose of their website because they have two different main menus and an array of overwhelming and disconnected graphic posters.

3. Typfaces 7. Hierarchy

Extremely basic hierarchy with some pages having a headline.

Between 7 to 10 different typfaces are used from multiple font families adding to the disarray of the content.

9. Grid

Although occasionally attempted, there is no conistant grid structure visible.

5. Negative & Positive Space

The lack of structure and organization leaves lots of random chunks of negative space, which only adds to the horrible appearance of the site.

6. Communicate

The large amount of links and clickable buttons fails to communicate a central theme and purpose for the viewer and what they are supposed to do on Hyperbubbles website.

8. Layout Justification

The layout moves from centered to left and right justified, which is unappealing and confusing to the viewers eye.

2. Support the
The news section of the website includes news about topics other than Hyperbubble, therefore causing further confusion in regards to the main idea/purpose.

Idea

4. Color Palette

Between the multiple Hyperbubble graphics and the vast variety of posters displayed there is no visible color pallete.