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Assessment Criteria Viscomms

Assessment Criteria Viscomms

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Published by Paul Vincent

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Published by: Paul Vincent on Sep 17, 2013
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Assessment criteria for the Visual Communications at OCA
2.1 2.2 3rd Fail
Weighting A+ 85%+Exceptional A 70-84%ExcellentB 60-69%Very goodC 50-59%Good/AverageD 40-49%SatisfactoryE 30-39%LimitedF 29% or belowInadequate
Creative and analyticalthinking 
 Analysing information,formulating independent judgments; employingcreativity in the process of investigating, visualisingand/or making, developing apersonal voiceLevel 440%Level 535%Level 630%Highly creative, takesrisks with imaginative andsuccessful outcomes,powerful evidence of personal voice*Strongly creative, takesrisks with manyimaginative andsuccessful outcomes,strong evidence of personal voice*Creative, takes risks withimaginative andsuccessful outcomes,evidence of a developingpersonal voice*Some evidence of creativity, little evidenceof risk-taking, with a fewimaginative outcomes,some evidence of adeveloping personalvoice*Some evidence of creativity, little risktaking with fewimaginativeoutcomes, strugglingto find a personalvoice.Limited evidence of creativity, no risktaking or imaginativeoutcomes, nopersonal voice.Inadequateevidence of creativity.
Research and ideadevelopment
Sourcing and assimilatingresearch material; andusing visual language toinvestigate, test, interpret,and develop ideas.Level 420%Level 520%Level 620%Outstanding workpresented in a highlyprofessional way andcommunicates with flair.Outstanding grasp of ideas andcommunication of visualideas*Highly effective workpresented in aprofessional way,showing strong judgement.Highly effective grasp of ideas andcommunication of visual ideas*Competent realisation of ideas, presented well,showing consistency in judgement.Effective grasp of ideasand communication of visual ideas*Competent realisation of ideas, presented well,showing judgementReasonably effectivegrasp of ideas andcommunication of visualideas* Adequate realisationof ideas andsatisfactorypresentation of workLimited grasp of ideas andcommunication of visual ideas*Poor work andpresentationLack of conceptualisation* or communication of visual ideas*Inadequate workand presentationComplete lack of conceptualisation*or communicationof visual ideas*
Visual and TechnicalSkills 
Using materials, techniques,technologies, and visuallanguage to communicateideas and information.
Level 420%Level 525%Level 630%Outstanding visual andtechnical skillsComplete fluency of visual and technicalskillsVery competent visualand technical skillsCompetent visual andtechnical skills Adequate visual andtechnical skillsLimited visual andtechnical skillsInadequate visualand technical skills
 Awareness of critical,contextual, historical,professional, and/or emerging contexts; andpersonal
and professionaldevelopment.Level 420%Level 520%Level 620%Highly articulate and self aware, extensively andthoroughly researched,demonstrating a highlydeveloped intellectualunderstandingVery articulate and self aware, very wellresearched,demonstrating adeveloped intellectualunderstanding Articulate and self aware,good range of research,demonstrating adeveloping intellectualunderstandingEvidence of self-reflection and research,and satisfactory ability toanalyse and synthesiseinformation.Variable levels of self-reflection andresearch, and poor analysis andsynthesis of information.Limited self-reflectionor research, and noanalysis or synthesisof information.Inadequateresearch or evidence of criticalthinking.These assessment criteria should be used in conjunction with the level descriptions as described overleaf:

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