Identify Internet Marketing Objectives for USDA: InternetMarketing

How ToDirect-Market Farm Productson the Internet

United States Department of AgricultureAgricultural Marketing ServiceTransportation and Marketing ProgramsMarketing Services Branch

Jennifer-Claire V. Klotz, Economist

December 2002

Acknowledgments

Special thanks to all the producers who contributed information regarding their Web sites.Their insight into farm direct marketing on the Internet is greatly appreciated.Conferences that allowed this material to be tested on attendees include: 2nd National SmallFarms Conference, Southern Sustainable Agriculture Working Group, Alcorn State UniversityFirst Annual Organic Production Conference, and the Arkansas/Louisiana/Mississippi Fruit and Vegetable Growers Conference.Errol Bragg, Associate Deputy Administrator, and Tim Payne, Economist, Marketing ServicesBranch, Transportation and Marketing Programs, Agricultural Marketing Service,U.S. Department of Agriculture, provided assistance in reviewing the draft.

For more information on the Marketing Services Branch contact:Errol Bragg

Associate Deputy Administrator

Phone:

(202) 720-8317USDA/AMS/TMP/MSB

Fax:

(202) 690-0031Room 2642-S

E-mail:

errol.bragg@usda.gov1400 Independence Ave., SW. Washington, DC 20090-6456More information on USDA’s Farmer Direct Marketing Initiative can be found at

www.ams.usda.gov/directmarketing

The U.S. Department of Agriculture (USDA) prohibits discrimination in allits programs and activities on the basis of race, color, national origin, sex,religion, age, disability, political beliefs, sexual orientation, or marital orfamily status. (Not all prohibited bases apply to all programs.) Persons withdisabilities who require alternative means for communication of programinformation (Braille, large print, audiotape, etc.) should contact USDA’sTARGET Center at 202-720-2600 (voice and TDD).To ﬁle a complaint of discrimination, write USDA, Director, Ofﬁce of CivilRights, Room 326-W, Whitten Building, 1400 Independence Avenue, SW, Washington DC 20250-9410, or call 202-720-5964 (voice and TDD). USDAis an equal opportunity provider and employer.

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