Innovation, whether through technology or otherwise, will continue toplay a crucial role in securing a more sustainable future. Companiesprovide a key route by which this innovation can happen and technologybe developed and brought into general use. In 1998, the World BusinessCouncil for Sustainable Development set up a task force to study thiscontribution to sustainable development and how it might be made moreeffective.This is a progress report describing the task force’s main conclusions.Every effort has been made to check that the information and case studiesprovided by companies and other organizations have been reflectedaccurately and the WBCSD’s Executive Committee has cleared the reportfor publication. However the report and its conclusions remain theresponsibility of the authors named below and do not represent a formalposition of the WBCSD or its members. Questions can be directed toAndrew Dearing at the address indicated or to the offices of the WBCSD.The joint authors of this report are:David Brown, Arthur D LittleJosephine Green, Philips DesignFreeman Hall, J Kellogg School of ManagementSimona Rocchi, Philips DesignPaul Rutter, BP AmocoAndrew Dearing, Shell (present address: European Industrial ResearchManagement Association, 34 rue de Bassano, F-75008 Paris, Efirstname.lastname@example.org ).The WBCSD continues to work on this subject under the jointchairmanship of the Chief Executive Officers of Aventis and Dupont. © World Business Council for Sustainable Development, 2000.ISBN 2-940240-12-4Citation: Brown D, Green J, Hall F, Rocchi S, Rutter P, Dearing A (2000)“Building a Better Future: Innovation, Technology and SustainableDevelopment”.