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Table Of Contents

Introduction and Overview
PROLOGUE
Table 1.1. Dosage in a Medical Encounter
OVERVIEW
DOSAGE AND METAPHOR
PLAN OF THE BOOK
FURTHER READINGS
Definition and the Use of Metaphor
ELABORATING ON THE DOSAGE METAPHOR
THE LIMITS OF METAPHOR
CONCLUSION
Interpersonal Communication
PHYSICIAN-PATIENT RELATIONSHIPS
RELATIONSHIPS AS EXCHANGES
HOW MUCH DO I REVEAL? WHEN?
SUMMARY AND COMMENTARY
TEAMWORK
Figure 4.1. Patient Focal Network
INTERDEPENDENCE
STRESS AND BURNOUT
FRAMEWORKS
DECISION MAKING
Mass Media
EXPOSURE AND MEDIA EFFECTS
SELECTIVE EXPOSURE
USES AND GRATIFICATIONS
COMPREHENSIVE MODEL OF INFORMATION SEEKING
DEPENDENCY
KNOWLEDGE GAP
NOTES
Diffusion and Dissemination
CLINICAL AND TRANSLATIONAL SCIENCE
TRANSFER OF KNOWLEDGE
SOCIAL CONTAGION
CRITICAL MASS AND THRESHOLD
IMPLEMENTATION
SUMMARY
BEHAVIORAL SCIENCE APPROACHES
CAMPAIGNS
SOCIAL MARKETING
RISK COMMUNICATION
Health Information Technology
PROMOTING ACCESS
FACILITATING
INCREASING ENGAGEMENT
CONTROLLING THE FLOOD
UNPACKING THE ELEMENTS OF THE DOSAGE METAPHOR
EVALUATING THE DOSAGE METAPHOR AS A THEORY-BUILDING DEVICE
A MINIMALIST APPROACH TO COMMUNICATION
IMPLICATIONS FOR METHODS
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Dosage: A Guiding Principle for Health Communicators

Dosage: A Guiding Principle for Health Communicators

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Published by RowmanLittlefield
Dosage: A Guiding Principle for Health Communicators uses “dosage” as a metaphor to help all healthcare professionals apply basic communication principles to their work.

After a general overview of communication and its paramount importance in the health care setting, J. David Johnson, a professor of communications and former media research analyst for the U.S. Information Agency and author of five previous books, outlines the best practices for

Interpersonal communication in health care relationships, including that between physician and patient. He answers questions such as “How Much Do I Reveal and When?”; Interprofessional teams, including teamwork, interdependence, stress and burnout, and communication in decision-making; Mass Media, including searching for information and gaps in knowledge; Knowledge diffusion and dissemination; Change in communication, including social media; Health information technology and how to handle the flood of communications we receive today.
Johnson effectively expands his metaphor of dosage, detailing its many elements (amount, frequency, delivery system, sequencing, interaction with what other agents, and contraindications) as well as discussing the use and limits of metaphor generally. He explicitly addresses the following contexts: interpersonal communication, with a focusing on health professional-client interactions; inter-professional teams; mass media that are increasingly important for broader approaches to public health; how change is adopted and implemented within health care organizations and individuals; and the new technologies for health communication.

The book’s final chapter turns to broader policy issues raised by application of the metaphor of dosage as well as detailing its implications for methods of communication research. It concludes with a discussion of how dosage can serve as a bridging metaphor to close the gap between researchers and practitioners which is fundamental to clinical and translational science.
Dosage: A Guiding Principle for Health Communicators uses “dosage” as a metaphor to help all healthcare professionals apply basic communication principles to their work.

After a general overview of communication and its paramount importance in the health care setting, J. David Johnson, a professor of communications and former media research analyst for the U.S. Information Agency and author of five previous books, outlines the best practices for

Interpersonal communication in health care relationships, including that between physician and patient. He answers questions such as “How Much Do I Reveal and When?”; Interprofessional teams, including teamwork, interdependence, stress and burnout, and communication in decision-making; Mass Media, including searching for information and gaps in knowledge; Knowledge diffusion and dissemination; Change in communication, including social media; Health information technology and how to handle the flood of communications we receive today.
Johnson effectively expands his metaphor of dosage, detailing its many elements (amount, frequency, delivery system, sequencing, interaction with what other agents, and contraindications) as well as discussing the use and limits of metaphor generally. He explicitly addresses the following contexts: interpersonal communication, with a focusing on health professional-client interactions; inter-professional teams; mass media that are increasingly important for broader approaches to public health; how change is adopted and implemented within health care organizations and individuals; and the new technologies for health communication.

The book’s final chapter turns to broader policy issues raised by application of the metaphor of dosage as well as detailing its implications for methods of communication research. It concludes with a discussion of how dosage can serve as a bridging metaphor to close the gap between researchers and practitioners which is fundamental to clinical and translational science.

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Publish date: Aug 2013
Added to Scribd: Sep 18, 2013
Copyright:Traditional Copyright: All rights reservedISBN:9781442221260
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