Professional Documents
Culture Documents
Ishan SharmaAjitesh PuriSeerat JangdaNithya KomundariPuja PriyaABM09008 ABM09009 ABM09010 ABM09014 ABM09022
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Company Overview
Pepsi- entered India in 1989, pioneer in contract farming since 2001 Project with the Punjab Agro Industries Corporation and Punjab Agriculture University Program focuses on evolving agricultural practices to help Punjab farmers produce crops that would make Indian products internationally competitive Potato is the largest crop for contract farming for producing potato chips for Frito Lays
Product Portfolio
Refreshment beverages
Pepsi, 7UP Mirinda Mountain Dew Hydrating and nutritional beverages Aquafina drinking water
Chips
Lays Kurkure, UncleChips
Drinks
isotonic sports drinks Gatorade fruit juices and juice based drinks Tropicana, Tropicana Twister and Slice
Cheetos
Traditional Value Chain: Farmer-----Consolidator------Wholesaler-----Semi-wholesaler-----Retailer Farmer is not motivated to focus on quality issues --no premium attached PepsiCos involvement in Indian agriculture stems from its vision of creating a cost-effective localized agricultural base in India by leveraging farmers access to world-class agricultural practices Frito-Lay, the food arm of PepsiCo, is the largest potato procurement company and India is their third-largest operation worldwide.
Operations
Three potato processing plants in India: Punjab (Sangrur)--- 10,000 MT West Bengal (Sankrail near Kolkata)7500MT Ranjangaon near Pune---- 18000 MT The models used are: working through, co-operatives, involving NGOs and working directly with farmers
Vendor is the local person hired by the company as a liaison person between farmers and company. He is accessible to the farmer. The vendor also ensures availability of seeds and other inputs at the farm level and is involved in monitoring the crop along with the company agronomists. Potatoes grown in India for traditional use have high sugar content and less solids. Processing requires potatoes with low sugar content (0%) and high solids to avoid browning of the finished product
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R & D Thrust Areas: The most common variety grown in West Bengal is Kufri Jyoti, other major variety is Kufri Chandramukhi. Chipsona I and Chipsona II and Atlantic with low sugar and high solid content have been introduced for processing purposes. Before introducing the varieties to the farmers, extensive trials of various varieties were undertaken and a package of agronomic practices suitable to the local agro-climatic conditions has been developed in collaboration with Central Potato Research Institute (CPRI) The package of practices developed includes specific fertilizer requirements and spraying schedule
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Production
PostHarest
Protection
5P Approach
Programme monitoring
Passport
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Comparison
The cost of production for PepsiCo farmers is Rs. 30,180 per acre whereas the same for farmers selling to the traditional market is Rs. 25,280 Major difference in the production costs 1. Seed cost: Higher because of the size of the seed potatoes and specific variety used. 2. Agro-chemicals cost
Sustainability + quality + traceability = added value for every partner in the food value chain
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Thank you
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