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Getting Everything

Getting Everything

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4.75

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|Views: 848 |Likes:
Published by KAŞİFLER ODASI

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Categories:Types, Brochures
Published by: KAŞİFLER ODASI on Jun 29, 2009
Copyright:Attribution Non-commercial

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02/04/2013

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This is a take-home valuelike I’ve never seen—real,applicable action steps thatcan’t miss. Jay is America’s#1 Marketing Wizard.”
 —HARVEY MACKAY
author of the New York Timesbestsellers
Swim With the Sharks 
and
Pushing the Envelope 
J
ay Abraham, a trusted adviser to many topcorporations, brings together more than twohundred brilliant business-career ideas in this,his first major book.Abraham reveals numerous new profit andpersonal advancement opportunities "hiddenin plain sight" in and around every businessorganization today. He also demonstrates how allof us can maximize our careers and multiply our incomes by applying fresh ways of looking at ourmany new options in the vast new opportunitysociety that's around us.This personal and practical career book is destined to become a new business classic—an idea-filled guide to multiplying everyone'sgrowth potential in the prosperous newcentury ahead.
Jay Abraham’s book is sovaluable to everyone inbusiness that I’ll guaranteeit personally! If it doesn’tmake money for you in thefirst 30 days, just return itto me with your receipt for afull refund.”
 —MARTIN EDELSTON,
Publisher
Bottom Line/Personal
55 Railroad Avenue Greenwich, CT 06830 
In a world apart from conventionalconsultancy, he advises clients ontheir marketing strategies…[and]Abraham earns a fortune.”
 —USA TODAY
“Jay Abraham is a master at growing businesses.This book is a mother lode of techniques to make a competitiveadvantage and to turn your customers into your best sales force.”
 —STEPHEN COVEY,
author of 
Seven Habits of Highly Successful People 
“In today’s competitive business world, you need every advantageyou can get. A great place to start is by making the most of whatyou have. Jay Abraham’s new book is a practical, no-nonsensecollection of ideas that are certain to give you the edge you needduring these times of great opportunity.”
 —KEN BLANCHARD,
co-author of 
The One Minute Manager 
“Jay teaches you more workable, tangible, profitable techniques andstrategies than you can probably apply in three lifetimes.But what he teaches you about midset is his true gift of wealth.”
 —MIKE BASCH,
an original founder of 
Federal Express
“Phenomenal…articulate…amazing. Jay has a powerful knowledge of how things work, and how you can make things better in a way thatrequires the least amount of money, time, effort or risk…and createa competitive edge for yourself.”
 —ANTHONY ROBBINS
You Can Consult Marketing GeniusJAYABRAHAMFor $5,000 Per Hour — Or Get His Best Ideas In ThisNew Book For Under $25!
During his meteoric career inmarketing, JAYABRAHAMhas helped grow more than fourhundred companies, includingIBM, Microsoft, Citibank,Charles Schwab, Inc. 500Fastest Growing Businesses andEntrepreneurs Of The Year, awardwinners and dozens of leading-edge consulting firms.He has been featured in the
 New York Times
, the
WashingtonPost 
, the
 Los Angeles Times
,
USAToday
,
 Investor’s Business Daily
, aswell as
Success and Entrepreneurs.
 
TABLE OF CONTENTS
Part I:HOW TO MAXIMIZE WHAT YOU HAVE
..1Chapter 1:
YOUR FLIGHT PLAN
Where Youre Headed — An Overview of Your Journey2Chapter 2:
GREAT EXPECTATIONS
You Can Become Unbeatable....31Chapter 3:
HOW CAN YOU GO FORWARDIF YOU DONT KNOW WHICH WAY YOURE FACING?
Assessing Your Current Business Strengths..46Chapter 4:
YOUR BUSINESS SOUL — THE STRATEGY OF PREEMINENCE
Your Philosophical Approach To Clients and Colleagues....53Chapter 5:
BREAK EVEN TODAY,BREAK THE BANK TOMORROW
Calculate the Lifetime Value of Your Client.67Chapter 6:
VIVE LA DIFFERENCE
How You Develop a Unique Selling Proposition..76Chapter 7:
MAKE EM AN OFFER THEY CANT REFUSE
How You Eliminate the Number One Obstacle to Buying..101Chapter 8:
WOULD YOU LIKE THE LEFT SHOE, TOO?
Ways You Maximize Client Satisfaction.116Chapter 9:
HOW YOU NEVER FALL OFF A CLIFF
You Must Test Test Test.143
Part II:HOW TO MULTIPLY YOUR MAXIMUM
...160Chapter 10:
WITH A LITTLE HELP FROM MY FRIENDS
You Win With Host-Beneficiary Relationships..161Chapter 11:
SOMEONE YOU SHOULD MEET
How You Set Up a Formal Referral System....189

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