Tuesday, June 30, 2009
03
D
harmo Rakshathi Rakshith
– When you protect your duty, you get protected by the du-ty.This has been the philosophy of Giri Trading Agency Pvt. Ltd. – anepitome of rags to riches. The com-pany was started by T.V.S. Giri andis popular for books on philosophy,mythology, slokas and devotionalsongs. Its first shop opened in 1976.Ranganathan Giri, MDof the company and youngest son of T.V.S.Giri, says, “It was dur-ing the early 50s. My father wanted to buy a
sandhya vandanam
book for one of hisfriend’s son’s thread ceremony inMumbai. He couldn’t find onethere and this triggered him to startselling traditional books in the city.He immediately took a trip to Ma-dras and bought a few books to sellin the Matunga Railway Station andsoon he had a shack in a nearby street. This went on for nearly 20 years.”
Battling odds
Ranganathan’s older siblings –Kashi Vishwanathan, T. S. Aiyapan,Ram Narayan, Iyer Srinivas andT.S.V. Hari – felt the need to expandthe business when they were intheir early 20s. In mid-70s, T.V.S.Giri along with his sons and daugh-ters – Sharada Prakash and Mee-nakshi Balu – opened a 200 sq ftshop in Mylapore, next to the Kapa-leeshwar Temple. They got a smallspace inside the temple and soldminimal pooja items like camphor
,kumkum
and
vibhuti
along withbooks.However, the family did face their ownhardships in nurturing the business. “My brothers used to cycleto Parrys Corner, Thi-ruvanmiyur, T. Nagarfrom Mylapore to buy goods from the wholesale market.The rest of the stuff was sent toMumbai. And in Mumbai, my sis-ters used to take books in baskets tosell in stores,” recalls Ranganathan.
Branching out
By late 80s, they got popular.Ranganathan says, “We opened ourfirst showroom in Mumbai in 1990and another shop in Mylapore in1991. We began selling all poojaitems,
veshtis
for Shabarimala pil-grims and eventually devotionalcassettes songs.”Since then there was no looking back and they opened up branchesin Mumbai, Bangalore, Coimba-tore, Madurai and Mylapore, Adyarand Nanganallurin in Chennai.The devotional song cassettebusiness prompted one of thebrothers, Aiyapan, to begin musiccompany, Gitaa Cassettes, in theearly 1980s. By chance they starteda radio station, SS International inearly 1991 and it ran until 1999.The Gitaa Cassettes Company al-so picked up simultaneously. “Tillnow we have together released over300 cassettes and CDs of various ar-tistes from Madurai Mani Iyer toM.D. Ramanathan to S.P. Balasu-brahmanyam to Nithyasree to P.Susheela.”Giri Trading was registered in1993 and from its inception they have clients from all over the world.Currently the company, handled by the second generation, is guided by Chairman T.S. Raghavan, COO E.Bala and CEO V. Subramanian.Ranganathan sums up, “We plan togo into private equity and we areseriously thinking of starting anoth-er branch overseas.”
■
(Made in Chennai is a column that showcases the evolution of home- grown businesses)
The second generation led by T.S. Raghavan is taking Giri Trading Agency places
DEEPA VENKATRAMAN
With a devotional touch
Timeline
1954 – Footpath shop started in Mumbai nearMatunga Railway Station1976 – First shop in Mylapore1983-84 – Gitaa Cassettes music company launched1990 – First showroom in Mumbai1991 – Radio station SS International launched1993 – Giri Trading Agency Pvt Ltd registered2007 – Mylapore shop expanded into 3 floors
The stores in Mumbai andChennai; (inset) TVS Giri,founder, Giri Trading Agency
Add a Comment