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Beyond Basic Website Analytics
The reason why website owners implement website analytics tracking software onto theirwebsites is to be able to quantify the activities of their visitors. Once the analytical datastarts to flow into the reporting modules, the Internet marketing team begins a detailedreview of the behavior and performance.Before we look into activities that are
Beyond Basic Website Analytics
, we will review theobvious or
basic 
website data review including things like: unique visitors, page view,keywords, time on website, most viewed pages, least viewed pages, etc. This importantanalytical activity needs to include website conversion components.
What is a Website Conversion?
These are the
goals
that are established by the website owner i.e. lead generation, revenue,etc. How can these
goals
be measured?
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The process used to measure these goals is found in submitting a Thank You page to thevisitor who made the request or took the action.
Establishing the Website’s Monetization Value
Many times the website owner or Internet marketing team uses subjective and oftenarbitrary methods to place value on specific website activities. We believe you shouldquantify the value of a lead or conversion in a more analytical manner i.e. establishing thevalue of a lead followed by the value of a new customer. This is often done using the simpleequation of establishing the # of Visitors : First Order Value.
Relating Website Traffic Sources to Conversion
The basic analytics review focuses on visitor source i.e. Natural Search, Paid Search,Referral Site, Email Marketing, Banner Ads, etc. The next step is to review the KeywordPhrases that are driving traffic and are converting. Quantifying the value in Dollars vs.Source is a very important measurement.This is also where you can determine what a newsletter subscriber is worth. Selling adswithin the newsletter is often established by confirming the number of subscribers or the
 
 
Beyond Basic Website Analytics 
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Copyright © 2008-2009 –Internet Consulting and Coaching, Inc. – All Rights ReservedPlease do NOT distribute this e-book to others. It is for your use only.Unauthorized distribution constitutes theft of intellectual property.Visit Our Website for Updates and Additional Copies: www.InternetConsultingAndCoaching.com
number of page views. The value is created by the potential of an advertiser’s ad beingseen and possibly driving traffic to their website.
Selecting the Website Analytics Solution
Remember… web analytics is the process of gathering and analyzing your website’s data inorder to glean meaningful information about how your site is being utilized by your users.There are plenty of web analytics programs to choose from. Some of the larger, betterknown applications are: GoogleAnalytics, Omniture, Webtrends, HitWise, Coremetrics,ClickTracks, ComScore, etc.There are many sources to choose from when adding website analytics to your website.There are also a broad number of alternative programs that are lesser known; however theyare useful and free of charge. The intention in showing you numerous analytics programs ismeant to provide insight into the various methods used to collect and distribute the data foruser analysis and reporting.
GoogleAnalytics Tool…
This is one of the best tools curently available for analyzing traffic on your website…especially since it is FREE. With a little bit of setup, it will give you an enormous amount of information about who is coming to your site, what they're looking for, and how they'regetting there.
Yahoo! Web Analytics IndexTools…
Yahoo! purchased IndexTools and repackaged it. Therefore, Yahoo! Web Analytics is anenterprise site analytics tool that provides real
-
time insight into visitor behavior on yourwebsite. With powerful and flexible tools and dashboards,Yahoo! helps online marketersand website designers enhance the visitor experience, increase sales and reduce marketingcosts.
Microsoft adCenter Analytics
The Microsoft adCenter Analytics beta program has been closed, and no additionalinvitations will be extended. Analytics will remain available to current beta participantsthrough December 31, 2009. Current users that wish to save their historical data areencouraged to use the export feature to download their reports before December 31, 2009.
Piwik
Piwik is an open-source Web analytics application developed using PHP and MySQL. It has a"plugins" system that allows for utmost extensibility and customization. Install only theplugins you need or go overboard and install them all the choice is up to you.
 
 
Beyond Basic Website Analytics 
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Copyright © 2008-2009 –Internet Consulting and Coaching, Inc. – All Rights ReservedPlease do NOT distribute this e-book to others. It is for your use only.Unauthorized distribution constitutes theft of intellectual property.Visit Our Website for Updates and Additional Copies: www.InternetConsultingAndCoaching.com
FireStats
FireStats is a simple and straight-forward Web analytics application written in PHP/MySQL.It supports numerous platforms and set-ups including C# sites, Django sites, Drupal,Joomla!, WordPress, and several others.
Snoop
 Snoopis a desktop-based application that runs on the Mac OS X and Windows XP/Vistaplatforms. It sits nicely on your system status bar/system tray, notifying you with audiblesounds whenever something happens
BBClone
BBClone is a PHP-based server application that gives you a detailed overview of websitetraffic and visitor data. It supports language localization for 32 languages. It easilyintegrates with popular publishing platforms like Drupal, WordPress, and Textpattern.
Woopra
Wooprais a web analytics application written in Java. It’s split into two parts which includesa desktop application for data analysis/exploration and a web service to monitor websitestatistics. Woopra has a robust user interface, an intuitive management system that allowsyou to run it on multiple sites and domains, and even a chat feature so that you can gathernon-numerical information by talking to your site users.
JAWStats
JAWStatsis a server-based Web analytics application that runs with the popular AWStats(infact, if you’re on a shared hosting plan AWStats is probably already installed). JAWStatsdoes two things to extend AWStats - it improves performance by reducing server resourceusage and improves the user interface.
4Q
4Qis a simple surveying application focused on improving your traditional numerical Webanalytics by supplementing it with actual user feedback. A large part of Web analytics dealswith number-crunching and numerical data. Raw numbers tells only part of the story andit’s often helpful to perform analytics by way of interacting with actual users.
MochiBot
MochiBotis a free Web analytics/tracking tool especially designed for Flashassets. You cansee who’s sharing your Flash content, how many times people view your content, as well ashelping you track where your Flash content is to prevent piracy and content theft.
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