”IN the Box Thinking” Works…!
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: Images [pictures] are similar to color when it comes to their impact on the visitor. Presenting thevisitor with images that make the person feel like he or she is “home” is the key to selection of for theHomepage and other page headers within the website.
Ease of Use
: Making sure the visitor does not have to work hard to locate what they are seeking. Createwebsite pages containing data, images and offers that are simple and straightforward.
: Content is directly related to ease of use issues. Give the visitors what they are looking for sothey will either purchase a product or service or take a next step toward contacting the owner of thewebsite. Most visitors do not read all the words on a page. Make the most of bold and color in guidingthe visitor.
: Price is more often thought of as
value to the buyer
when making an Internet purchase. Eventhough price is often one part of any buying decision, it is often NOT the most important one. Beingreasonable in pricing and offering a good buying experience will improve revenue generationopportunities.
: CTA is extremely important. Internet buyers are inundated by many offers while trying toselect the website from which to purchase. We must give them reasons to buy and then tell them to doit… NOW!
Financial and Shipping Fees
: Again, making it easy to buy the product by offering many purchaseoptions is recommended. Further, pay close attention to how competitors handle shipping fees. Somebundle them with the price of the product while others charge shipping & service fees.
: Providing a visitor with the feeling that the website owner is a trustworthy organization is avery important conversion factor. Implementing services and displaying the logos of companies likeVeriSign, Thawte, GeoTrust, and other SSL Security Certificates helps put the put the potential buyer atease.
: Most website visitors like to browse short statements made by previous customers.Making them short and to the point is important. Don’t let the fact that some people think thesestatements are created by the website owner prevent you from using them when appropriate.
What Makes Us Different
: Answering this question is often a very key ingredient in making the websiteproductive.We consider ALL of the above points as “IN the Box Thinking”! You don’t have to be extremely creativeto come up with methods to answer these issues for the website visitor. The important thing is to discussthem and create programs that directly address them
building a new website or updating an older one.