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The Ez Guide Mobile MarketingAffiliate Programs & Reseller Programs
June 2009
 
Table Of Contents
Introduction To The Ez Guide to Mobile Marketing Affiliate & Reseller ProgramsAbout Ez TextingAn Introduction To Affiliate ProgramsThe Ez Texting Mobile Marketing Affiliate ProgramReseller Programs With & Without API IntegrationComparing Affiliate, Reseller, And API Integrated Reseller ProgramsPrivate Label Programs
 
Introductory Note
 
Our current economic downturn, which some are calling ‘The Great Recession,’ hasaffected every industry. Marketing is no exception – but there are silver linings. Althoughoverall advertising spends will contract in 2009, mobile marketing budgets are expected togrow by 26%, according to a widely reported forecast. Why is mobile marketing growing ina contracting economy? Mobile Marketing is affordable, it is efficient, and it is trackable. Ifyou are reading this paper, chances are you are already familiar with Mobile Marketing. Ifnot, take a look at some of our other papers; a good place to start is theEz Guide toMobile Marketing with Text Messaging.The mobile marketing industry is no longer in its infancy, but the real growth is stillahead of us. As text messaging usage skyrockets in the United States, and smartphoneslike the BlackBerry and iPhone offer rich internet experiences, industry-wide revenues areexpected to climb by billions of dollars a year. Why? Mobile marketing is new, it ispersonal, and it allows consumers to stay in control. Survey after survey shows thatconsumers are open to mobile marketing messages.So short of opening up your own mobile marketing firm, how can you join thisrapidly growing industry? Affiliate programs and reseller programs, offered by firms like EzTexting, allow you to participate without putting up capital of your own. Of course, if youwant to put together a more customized, comprehensive solution, an API-integratedreseller program allows you to do that too. Customization and greater control requires youto build your own platform, which includes software development costs. Whatever routeyou choose to go, this Ez Guide will show you how to get started.
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