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Designing OpenSocialApps for Speed and Scale
Arne Roomann-Kurrik & Chris Chabot5/27/2009
Post your questions for this talk on Google Moderator:
 http://code.google.com/events/io/questions
Direct link:
 http://bit.ly/opensocialspeedscale-questions
 
Social application eCPM is lower than averageDirect access to millions of signed in usersGrowth functionality built into social platformsSmall margins x Lots of users =
Small TweaksMatter 
Success In A Social Market
Chart from Pubmatic AdPrice Index 2008: http://pubmatic.com/adpriceindex/index.html
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