done by M.NAVEEN KUMAR in partial fulfillment of the requirements for the award of degree of \u201cMASTER OF BUSINESS ADMINISTRATION\u201d to Vels Institute Of Business Administration (Madras University) pallavaram Chennai, Tamilnadu during the year 2007- 2009.

Studies, VELS INSTITUTE OF BUSINESS ADMINISTRATION (Madras University), Pallavaram and it has not been submitted earlier to any university or any other institution.

I wish to express my gratefulness to Mrs Preetha, Head of the Department of Management studies, Vels Institute of Business Administration for his constant guidance during the project.

I am extremely indebted toMr. La ks ma nan, Manager, Sales Department, Sujatha Biotech for giving permission to undertake the project work in his organization.

It is a great privilege to me to express my sincere thanks to Mrs. Padmini, Asst Manager, Purchase, marketing Department, Sujatha Biotech for his help, cooperation and material support during my project work.

Lastly, I have absolutely no words to express my feelings of gratitude to the staff members of marking executives and sales representatives for their full cooperation and valuable suggestions in the completion of my project work.