pursue its marketing objectives. Marketing mix has a classification for these marketing tools. These marketing are classified and called as the Four Ps i.e. Product, Price, Place and Promotion.

A critical marketing tool is price i.e. the amount of money that customers pay for the product. It also includes discounts, allowances, credit terms and payment period.

Place is another key marketing mix tool. And it includes various activities the company undertakes to make the product accessible and available to the customer. Some factors that decide the place are transport facilities, channels of distribution, coverage area, etc.

Promotion is the fourth marketing mix tool which includes all the activities that the company undertakes to communicate and promote its product to target market. Promotion includes sales promotion, advertising, sales force, public relations, direct marketing, etc.

In marketing, a product is anything that can be offered to a market that might satisfy a want or need. It is of two types: Tangible (physical) and Intangible (non-physical). Since services have been at the forefront of all modern marketing strategies, some intangibility has become essential part of marketing offers. It is therefore the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the product. It is the sum of all physical, psychological, symbolic, and service attributes, not just the physical merchandise. All products offered in a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) spectrum.

A product is similar to goods. In accounting, goods are physical objects that are available in the marketplace. This differentiates them from a service, which is a non-material product. The term goods is used primarily by those that wish to abstract from the details of a given product. As such it is useful in accounting and economic models. The term product is used primarily by those that wish to examine the details and richness of a specific market offering. As such it is useful to marketers, managers, and quality control specialists.

The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola. As a publicity marketing strategy started by Robert W. Woodruff, the company presents the formula as one of the most closely held trade secrets ever and only a few employees know or have access to. This Coca-Cola formula appears to be the original

The company Coca-cola is a multinational and it is not limited to one product. Through the years they have invented and introduced many products than their main cola drinks. The list of Coca-cola brands are as follows:

6. Beverly
7. Cannings
8. Cheers
9. Ciel

11.Coca-Cola Blak
12.Coca-Cola C2
13.Coca-Cola Cherry
14.Coca-Cola Citra
15.Coca-Cola M5
16.Coca-Cola Zero

25.Fioravanti
26.Fresca
27.Frisco
28.Fruitopia
29.Frutonic

31.Georgia
32.Hi-C
33.Hit
34.Kia-Ora
35.Kinley

41.Mare Rosso 42.Mello Yello 43.Mezzo Mix

46.New Coke
47.Nordic Mist
48.OK Soda
49.Pibb Xtra

53.Relentless
54.Sarsi
55.Senzao

57.Smart
58.Sparkle
59.Sprite

60.Sprite Ice
61.Sprite Remix
62.Sprite Zero

66.Tab Clear
67.Tab Energy
68.Tab X-Tra