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Kaleidoscope in HR
WHY I HAVE SELECTED THIS TOPIC.
The Economic Times \u2013 Monday 17 April 2006.
WHAT DOES INDIA INC WANT? SENIOR EXECS SPEAK OUT.
Empowerment, Clarity In Organisation\u2019s Vision Matter Most To
Employees

Hey India Inc, if surging employee attrition is bothering you, filling employee morale is becoming an issue, and hiring people is giving you sleepless nights, then wake up and listen to what job-hopping highflying executives in Corporate India are demanding.

For top-rung executives, clearly, empowerment and clarity in the organisation\u2019s
vision is what matters the most --- while 62% of India\u2019s top executives want their
organization to clarify its vision, 31% want more empowerment. However, for the
middle and junior management, rewarding performance on a frequent basis
appears to play an important role.
What matters to your top management
33%
25%
15%
14%
5%
Clarity
organisatio
n's
vision
Proactivero
le
ofHR
Reward
performance
More
empowerment
Training&
development
A survey carried out by the executives search firm, Executives Access, reveals this and
provides many more insights into what Indian executives are looking for in their
career.
HR is no longer a non-core function and in the ongoing talent war, it will play a
critical role in employee engagement and retention. Look at what just happened at
Infosys\u2014T V Monandas Pai traded his CFO job for the position of HR head, something
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Kaleidoscope in HR
virtually inconceivable a few years ago. Progressive companies are now walking up to
the importance of the HR function.
According to the survey one in every four respondents across the country wants
his/her company to let HR play a proactive role. Understandably, in the already-

conscious IT and Ites sector, this proposition got a high 25% vote. But even executives in the FMCG and hospitality sectors voted in a similar range\u201421-25% --- showing that the criticality of the HR function is being felt far beyond the technology sector.

This is also a wake up call to the manufacturing sector, which has seen top talent
fleeing to the service sector. Lagging far behind the service sector in employee
engagement, a high 37% in the manufacturing sector want their companies to empower
HR and make it play a proactive role.

The maximum overall executives votes\u201433% however go to giving clarity to the company\u2019s vision. Employees want their companies to deliver what they promise and walk the talk. Clearly, employees want their companies to constantly communicate

and update them on its vision and goals. \u201c There is a very serious disconnect. One in

every three employees is not clear or cannot relate to his/her company\u2019s vision,\u201d says Ronesh Puri, managing director, Executive Access. Rewarding performance is the third most critical area of concern for employees. And guess what --- this is being felt most acutely in the media sector. Around 30% of respondents in the sector --- almost double the national average of 15% --- want their companies to focus a lot more on

performance reward.

As expected, performance reward got the highest marks in Bangalore, India\u2019s Silicon Valley, where the presence of a large number of IT companies and MNCs has raised awareness levels among executives about reward and compensation. 21% of executives survey in Bangalore want companies to focus on performance rewards to retain top talent.

What also came out loud and clear in the survey is a strong gender bias on the
empowerment issue. While for male executives, empowerment is an area of concern

with 17% voting for it, only 2% of women executives found it important enough in making their career decisions. Perhaps, the fact that top management in India Inc is still a male bastion has something to do with this, since empowerment as an issue becomes important in the top echelons.

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Kaleidoscope in HR
WHY?

The reason why I have taken this topic is clearly visible in the above article. HR in our companies is still in a nascent stage and needs to grow in every direction and should act as the core competence for the organisation. In this article the need for modern HR is clearly seen. One of the solutions to the above said problems which I felt is PERFORMANCE APPRAISAL, which should

be
conducted
effectively

and efficiently to completely eliminate such problems.

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yash mittal

thanks a lot for the project.... keep up the good work... all the best....!!!!!!

reply12 / 01 / 2009
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