message many times. It also allows the buyer to compare messages of various
competitors. Large scale advertising says something positive about the seller size, power
and success.

The promotion mix within the marketing mix includes advertising, sales promotion and
personal selling. Product promotion means making the product popular among the
consumers and raising its sales through suitable measures the basic purpose is to widen
the scope of marketing.

sales promotion means the promotional activities other than personal salesmanship,
advertising and publicity which stimulate consumer purchasing and dealer effectiveness
through displays, exhibitions, demonstrations, free samples, discounts, premium etc. it is
plus ingredient in marketing mix it act as bridge link in between advertising and
personal salesmanship. It acts as a supporting facility to advertising and personal selling.

3. IT SUPPORTS ADVERTISING AND PERSONAL SELLING.
4. IT AMIS STIMULATING CONSUMER PURCHASING AT POINT OF SALE.
5. IT PROVIDES MORE SALES AND PROFITS TO PRODUCERS AND

1. FOR UNLOADING ACCUMULATED INVENTORY.
2. FOR INTRODUCING NEW PRODUCTS.
3. FOR OVERCOMING SEASONAL SLUMPS.
4. FOR SUPPORTING ADVERTISING CAMPAIGN.
5. FOR GETTING NEW ACCOUNTS.
5. FOR SUPPORTING AND SUPPLEMENTING SALESMAN EFFORTS.