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Content Analysis: A vocabulary perspective

Content Analysis: A vocabulary perspective

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Candace Jones, Boston College
Candace Jones, Boston College

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Published by: Terry College of Business on Sep 19, 2013
Copyright:Attribution Non-commercial


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CONTENT ANALYSIS:A vocabulary perspective
Candace JonesOrganization & Mgmt. Dept.,Boston College2013 Content Analysis PDWAcademy of Management, Lake Buena Vista, FL
A vocabulary perspective uses content analysis
the system of words and their meanings commonly used bysocial collectives
Vocabulary structure
word frequencies,
word-to-word relationships, and
word-to-example relationships
Provides insights into
cultural knowledge, categories, institutional logics
Content analysis identifies vocabularies and their meanings
Loewnstein, Ocasio & Jones. 2012. Vocabularies and vocabulary structure, AMA Annals
In my studies, content analysis is guided bytheory
Institutional theory examines role of social environment andcontext on fields, organizations and people. Thus,
Focus on a field
medicine, architecture
Select influential professional journals
Analyze actors’ writings over time
Examine institutional change so use longer time periods (i.e., 10 to50 years)
Create dictionaries
Since actors’ meanings and cognition expected to depend on
context, universal dictionaries are not congruent with theoreticalperspective
Word meaning and usage differs, even among similar professionals

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