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Human Coding & Interrater Reliability In Content Analysis

Human Coding & Interrater Reliability In Content Analysis

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Jonathan Bundy, University of Georgia
Jonathan Bundy, University of Georgia

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Published by: Terry College of Business on Sep 19, 2013
Copyright:Attribution Non-commercial


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Human Coding &Interrater Reliability InContent Analysis
 Jonathan BundyUniversity of Georgia2013 AOM Content Analysis PDW
Understanding ContentAnalysis
A research technique that relies on thescientific method for the objective, systematic,and quantitative description of the manifestcontent of communication.
(Berleson, 1952; Krippendorff, 1980; Neuendorf, 2002)
Number of decisions…
Human vs. Machine
We have complexand sophisticatedcontent analysissoftware…why on Earthuse humancoding?

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