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PRESSMATERIALS
 
 THE EVENT 
MAGIC
MARKETPLACE
 What started as a small group of California manufacturers 70 years ago hasbecome the largest and most widely recognized trade show in theinternational apparel industry. Twice a year, the MAGIC Marketplace takesover Las Vegas to host buyers and sellers of men’s, women’s, children’s, apparel,footwear, and accessories from around the world. Retailers from single storeboutiques, mass market chains, and everything in between, come toMAGIC to access thousands of brands and private label resources in oneeasy trip.Thousands of retailers. A global audience. Decades of unparalleled history.This is the business of fashion.This is MAGIC.
 
 THE HI
S
 TORY 
MAGIC
THROUGH THE YEARS
1933
 An association of Los Angeles-area menswearmanufacturers founds
The Men’s WearManufacturers of Los Angeles
1946
Boyswear
is officially added to the shows
1970
Fall/winter market events move to
San Diego
1989
MAGIC explodes and the show 
relocates toLas Vegas
for additional space
1997
MAGIC purchases Children’s Trade Expo
and launches MAGIC kids
2002
MAGIC hosts 50 year
retrospectivefor legendary designer Pierre CardinMAGIC Opening Night Event becomesa philanthropic event.
Hundreds of thousandsof dollars will be raised for Children’s HospitalLos Angeles, Hope Village for Children,Campaign Against Child Abuse andNew Orleans Area Habitat for Humanity 
2004
The MAGIC Marketplace is unitedunder one roof 
 when WWDMAGIC joinsthe remaining Marketplace at the Las VegasConvention Center
2006
Swim at the Hilton
is launched as a dedicated
swim venue
for WWDMAGIC.The Buyer’s Suite is launched, providing acomfortable place to eat, check email, network, andmeet with MAGIC’s retail relations department.
1942
The group produces its first show, the
Roundup,in Palm Springs
, and launches market weeks inLos Angeles
1948
The MAGIC name comes to life as the group votesto change its moniker from to
“Men’s Apparel Guild in California”
1979
MAGIC goes international
, welcomingmanufacturers from around the globe to its annualshow, now held in Los Angeles
1995
 Womenswear takes center stage
as MAGIClaunches WWDMAGIC, a partnership with Women’s Wear Daily 
1998
 Advanstar Communications, Inc.
acquires
MAGIC International
2003
MAGIC expands its offerings with
Sourcing at MAGIC
, the largest Sourcingevent in North America
2005
 Accessories at the Hilton
launches as WWDMAGIC dedicated accessories venue
Platform
debuts as the juried showcasefor the
Contemporary category 
at MAGIC
2007
MAGIC’s Opening Night Event raises more than$150,000 for New Orleans Area Habitat forHumanity, which will be used to build two homes.MAGIC launches new Progressive StreetwearCommunity.
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