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Web 2.0 Meets Book Publishing 2.0 - An Upcoming 2 Day Seminar in San FranciscoImprovements in business applications on the Internet have spawned not only Web2.0, but also Book Publishing 2.0. A seminar in San Francisco, California, on July11th and 12th will show authors how to take advantage of the changes in thepublishing industry.Austin, TX June 30, 2009 -- According to Michael Drew, CEO of Promote A Book andfounder of Beneath the Cover (an online magazine that publishes articles on bookindustry issues), "Because of so many new and powerful applications on theInternet, Book Publishing is now much different than it was even just ten yearsago. Publishers won't market your book for you now. In fact, they expect authorsto have their own websites to promote their books, not to mention the thousands offans they communicate with at least every week via newsletters and blogs. It's notthe same book publishing industry, any more: it's Book Publishing 2.0."In fact, Drew adds, publishers won't even speak with you, no matter how good yourmanuscript is, if you don't already have a great marketing plan and a greatmarketing platform in place on the Internet to sell your book. (For some examples,visit http://bookpublishing2.com/author-successes )To address the new realities of the book publishing industry, Drew has assembled ateam of five experts - Dave Young, Rich Christiansen, Chris Maddock, MarkEffinger, Michael Drew - and has created a 2-day seminar, Book Publishing 2.0:Writing / Publishing / Marketing Your Book. The seminar offers the following HowTo's, Instruction, and Insights:* Jump-starting your writing process* Moving beyond the 7 Myths of the Book Industry that blind authors and keep greatbooks from becoming bestsellers* Understanding all the major components of a rich marketing platform, includingwebsites, blogs, seminars, keynote speeches, audio books, podcasts, Author BioVideos, Book Trailer Videos, and social networks, both online & offline* Establishing a significant presence on the Internet* Creating a powerful Internet 'centerpiece' for your marketing platform* Making Author Video Bios and Book Video Trailers* Using Specific blog techniques for generating comments & engagement / enragement* Applying SEO technique Do's and Don'ts* Utilizing PR syndication for your video, slideshows, podcasts, and pressreleases* Revealing the swinging Pendulum of our country's mindsetThey have presented their seminar to standing-room-only audiences in Austin,Texas; Salt Lake City, Utah; San Francisco, California; and New York City.A typical testimonial:"As the author of 30 published books, I still learned many new ideas that I willput into practice for my next book. I highly recommend this course!" - LyndaGoldman, author & ghostwriterTheir next Book Industry 2.0 presentation is in San Francisco, California, on July11th and July 12th. For details, visit the Book Publishing 2.0 website athttp://bookpublishing2.com/registrationAbout Promote A BookMike Drew, principal of Promote A Book, is a book marketing and promotionspecialist, and veteran of the book industry. His five-point approach can take agood book and boost it to bestseller status. To date, he has played a key role in
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