Description

In Start With A Lead: Eight critical success factors for lead generation, Brian Carroll highlights ways to improve demand generation programs, including:

* Align sales and marketing efforts to optimize the number of leads
* Avoid lulls in the sales cycle
* Develop universal lead definition (ULD) and ideal customer profile (ICP)
* Build, maintain, and, grow your database
* Multimodal lead nurturing
* Ready yourself for what's next - new and promising tactics
* And more

Learn how to develop high-volume, high-quality lead generation programs for your company.