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Handout: Ethnic Media Quiz
1.
Ethnic media reaches how many people?
A.
5 million
B.
16 million
C.
37 million
D.
51 million
Answer: D. (51 million)
•
Ethnic media reaches about
51 million
of adult population in the United States, or 25% of
adult population.
29 million adults or 13% of the entire adult population of the US prefer primarilyethnic media.
22million adults or 12% prefer mainstream media, but uses ethnic media on aregular basis.
2.Ethnic media reaches what % of Asian American and Pacific Islanders (AAPIs)?
A.
30%
B.
54%
C.
77%
D.
82%
Answer: D: 82%
•
82% of Koreans, 81% of Chinese and 80% of Vietnamese use ethnic media.
3.AAPI ethnic media is present in mostly large cities. True or False?
Answer: FALSEAAPI EthnicGroupPrintRadioTVOnlineTOTAL
Bangladeshi1311015Cambodian62109Chinese7176286Filipino3223138
Hmong474015Indian4155354Indonesian30003Japanese2400125Korean901055110Laotian10102PacificIslander32106Pakistani800311Pan Asian1559130Pan SouthAsian1205118Thai1300013Vietnamese17152135
TOTAL
353564318470Source: “Directory of National Ethnic Media” (2005), New California MediaAsian American ethnic media is developed, published and distributed to most areas in the UnitedStates. Some cities include: Anaheim, Long Beach, Lowell, Boston, Stockton, Fresno, Rockville,San Diego, Phoenix, Seattle, Flushing, Manhattan, Philadelphia, Atlanta, Brooklyn, Dallas,Chicago, Alhambra, Monterey Park, Denver, D.C., Metuchen, San Francisco, El Monte, Edison,Miami, Houston, St. Louis, Portland, Los Angeles, Pasadena, Boda Raton, Las Vegas, Glendale,Honolulu, Chamblee, Palisades Park, Charlotte, Oakland, Long Island, Doraville, St. Paul,Minneapolis, Sacramento, Falls Church, Elmhurst, Queens, Jackson Heights, Newark
•
AAPI ethnic media reaches both large and small cities.
•
Print media is the largest media outlet.
•
Online media is emerging.
•
Korean Americans have the highest amount of media outlets among AAPIs
4.
Television is the preferred medium for news among AAPIs. True or False?
Answer: True & False… it depends
of 00
Ethnic Media Quiz
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| Upload Date: | 06/30/2009 |
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