Handout: The Elevator Speech
[Developed by NAKESEC]
The elevator speech is your personal pitch introducing you and describing your work. It should bea one minute speech that:1.Draws and sustains the attention of the audience2.Motivates the audience to act or support your work3.Leaves an indelible impression of your workWhat separates the pitches that are interesting from the pitches that are typical & bland?
Stick within the pitch frame. (
Avoid numbers, names, or policy jargon.
Stick to terms and examples that the larger audience (not just someone from your community) can identify with.
Elements of the Elevator Speech
1.Who you are2.The problem3.What you are doing4.The result5.Restating who you are6.The Ask
Elevator Speech Template: Keep it Short
1.Hi, my name is ____________________ and I work with ____________________.2.Isn’t it wrong that/Did you know that/Have you heard about/Did you hear in the news that ____________________________________________________________________?
Well, what we are doing is ______________________________________________.4.So that … ___________________________________________________________.5.We’re kind of like the… (insert a metaphor) ______________________________.In restating who you are, use a metaphor that re-emphasizes in a colorful & vivid waywho you are and makes something possibly unfamiliar, familiar. Try picking metaphorsthat are positive, funny, quick to grasp to most listeners because they arepopular/contemporary, and are easily repeatable. For example: superheroes, animals,athlete, cooking, weather, etc.6.Can you ____________________________________________________________?