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WIPO Guide on Managing Intellectual Property for Museums - 2013 Edition

WIPO Guide on Managing Intellectual Property for Museums - 2013 Edition

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Effective use of the intellectual property (IP) system offers museums across the world significant opportunities to better understand the full potential of their collections and to increase the overall quality of preserving their cultural heritage asset.

This Guide, prepared by Rina Elster Pantalony, was recently updated to reflect the tremendous developments since it was first published in 2007, in particular Digital Rights Management, the role of social media as a business opportunity and traditional knowledge. The two-part Guide first describes IP issues relevant to museums then reviews existing business models that could provide museums with appropriate opportunities to create sustainable funding, and deliver on their stated objectives.
Effective use of the intellectual property (IP) system offers museums across the world significant opportunities to better understand the full potential of their collections and to increase the overall quality of preserving their cultural heritage asset.

This Guide, prepared by Rina Elster Pantalony, was recently updated to reflect the tremendous developments since it was first published in 2007, in particular Digital Rights Management, the role of social media as a business opportunity and traditional knowledge. The two-part Guide first describes IP issues relevant to museums then reviews existing business models that could provide museums with appropriate opportunities to create sustainable funding, and deliver on their stated objectives.

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03/03/2014

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E
 
ORIGINAL:ENGLISHDATE:JULY 31, 2012
 
WIPO Guide on Managing Intellectual Property for Museums2013 Edition
 prepared by Ms. Rina Elster Pantalony 
 
 page 2
Acknowledgements
The author is especially indebted to Lyn Elliot Sherwood, formerly the Executive Director,Canadian Heritage, at the Department of Canadian Heritage, Government of Canada, for her stewardship and vision. The author thanks Dr. Howard Besser, New York University, for hisunwavering support and thoughtful reflections. Finally, the author also thanks Victor Vazquez,World Intellectual Property Organization, and his colleagues for their substantive guidance.This Guide is dedicated to Michael, Seth and Jared for their patience during the month of Sundays it took to finish it.
 
 page 3
Contents
Introduction.................................................................................................................................5PART I........................................................................................................................................6Chapter 1 - Is Intellectual Property the Carrot or the Stick?........................................................61.1 Promoting National Cultural Heritage............................................................................61.2 Establishing the Means to Sustain Cultural Heritage Programming..............................71.3 What Makes a Quality Museum?..................................................................................8Chapter 2 - The Basics of Intellectual Property.........................................................................102.1 Defining Intellectual Property......................................................................................102.2 The Intellectual Property Law System.........................................................................102.3 Types of Intellectual Property and their Characteristics..............................................112.3.1 Patents................................................................................................................112.3.2 Copyright and Related Rights..............................................................................122.3.3 Trademarks, Service Marks and Trade Names....................................................142.3.4 Industrial Designs................................................................................................152.3.5 Trade Secrets......................................................................................................152.3.6 Claims, Interests and Laws Concerning Traditional Knowledge and CulturalExpressions......................................................................................................................162.4 Other Types of Law Important to Museums in their Administration of IntellectualProperty................................................................................................................................192.4.1 Publicity rights.....................................................................................................192.4.2 Privacy Rights and Ethical Concerns Regarding Privacy.....................................192.5 Contract Law and Acquiring Intellectual Property Rights, Whether for Time or for Life......................................................................................................................................202.6 The Licensing Model..................................................................................................202.7 Alternative Dispute Resolution....................................................................................21Chapter 3 - Defining Intellectual Property for Museums............................................................233.1 Copyright....................................................................................................................233.2 Trademarks................................................................................................................233.3 Patents and Trade Secrets.........................................................................................233.4 Domain Names and other forms of Proprietary Identifiers Related to Social Media....243.5 Industrial Designs.......................................................................................................25Chapter 4 - Intellectual Property Management For Museums...................................................264.1 Best Practices Recommendations for the Intellectual Property Inventory or Audit......264.2 Why an Intellectual Property Policy?...........................................................................334.3 The Intellectual Property Policy The University Model.............................................334.3.1 How To Create An Intellectual Property Policy....................................................344.4 The Licensing Strategy...............................................................................................374.5 Digital Rights Management Solutions.........................................................................384.6 Outsourcing the Intellectual Property Management Function?....................................40

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