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Handout: Ethnic Media
3. Supplementary Resources
Name(s) and numbers of accompanying handouts or case studies (if any):Handout #1: Ethnic Media QuizHandout #2: Scope & ImpactHandout #3: Tips on Building a Relationship with Ethnic MediaDefinition of relevant termsfor BRIDGE toolkitglossary (if any):Primary users of ethnic media: Those who prefer ethnic media.Secondary users of ethnic media: Those who prefer mainstream mediabut also use ethnic media.Sources cited (to include intoolkit bibliography:“The Ethnic Media in America: The Giant Hidden in Plain Sight” pollconducted by Bendixen & Associateshttp://www.ncmonline.com/polls/full_em_poll.pdf “A Hot Journalism Trend: Growth of Ethnic Media”http://www.knightfoundation.org/news/stories_of_transformation/detail.dot?id=189885Illinois Coalition for Immigrant and Refugee RightsKorea Central Daily, ChicagoKorean American Community ServicesAdditional suggestedresources or tools (provideWeb address or other contact info):Another format for the session can be to invite a group of ethnic mediareporters and have a panel discussion or serving as a resource in thesession.New American Mediahttp://news.newamericamedia.org
Ethnic Media Quiz1.
Ethnic media reaches how many people?
A.
5 million
B.
10 million
C.
15 million
D.
25 million
2.Ethnic media reaches what % of Asian American and Pacific Islanders (AAPIs)?
A.
30%
B.
54%
C.
77%
D.
82%
3.AAPI ethnic media is present in mostly large cities. True or False?
4.
Television is the preferred medium for news among AAPIs. True or False? 5.How widely do AAPIs use the internet to access information?
A.
44%
B.
53%
C.
67%
D.
76%
6.Ethnic media in the United States are operated as “mom & pop” shops. True or False?
7.
The editorial board is an influential body in ethnic media. True or False? 8.How are AAPI ethnic media businesses structured?
A.
Franchised across the country, particularly in small cities
B.
Coordinated by one national office
C.
Ties with homeland newspapers – uses the same name; reprints homelandnewspaper; local autonomy
D.
All of the above
9.Ethnic media reporters do not have access to the same level of information asmainstream media reporters. True or False?
Page 2 of 9
SCOPE & IMPACT1.
Ethnic media reaches how many people?
A.
5 million
B.
16 million
C.
37 million
D.
51 million
Answer: D. (51 million)
•
Ethnic media reaches about
51 million
of adult population in the United States, or 25% of adult population.Page 3 of 9
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