Sixth: Data Integration and Collaboration
Now that you defined what you are going to measure and have implementedsecurity and governance protocols, it’s time to integrate data from around theenterprise. I often hear executives groan at this step as it’s always been difficult inthe past. Yet the new solutions being offered today make it easier to not onlyintegrate data, but allow teams to collaborate around the data in real time.Sales, Marketing, Operations, and R&D can now collaborate around data comingfrom each department to define the next generation product or service offering.For example, if my sales are off for the latest widget, lead generation reveals asignificant drop off during the past 3 months, and the Operations team is reportingan increased inventory build, the departments can examine the data collaborativelyto help R&D design Widget 2.0 In the past, this information was difficult to get inone location and was almost always out of date.
Seventh: Create an Intranet Site Map Draft
This step displays the overall architecture of the site. Mapping the site gives theIntranet team perspective and an overall view of the layout, database connections,and governance. In this step you are confirming the structure is accurate and thatnothing has been left out. However, it’s still a draft and will be updated after thenext step.
Eighth: Issue an RFP
Take all of the hard work you’ve done aboveand break it into a set of RFP questions.Also, make sure you’ve captured the high level Intranet goals of the organizationand that it’s clearly articulated in the Executive summary. Identify the list of vendors and then issue the RFP. There’s a whole science to the RFP process, butessentially it boils down to how well the vendors match your needs, how viable theyare as an organization, the total cost of ownership, and how strong their referencesare (yes you must check).
Ninth: Select and Implement
Ideally you have selected a vendor that met most of your high priorityrequirements. Break the implementation into phases and milestones. Bestpractices dictate that you set up an internal governance committee to monitor theimplementation of the Intranet. This can be the same group as in step one or a newgroup empowered to oversee the project. The key focus areas in this step are toensure the right people are helping to implement the solution, that they are readyto resolve the inevitable issues that will surface, and that they assign the rightresources to accomplish the milestones set out in each phase. This group shouldalso be responsible for selecting the content that will populate the initial intranetsolution.