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VALUE
 
VALUE ADDED SERVICES
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Value added services
is a term that is used torefer to service options that are complimentary to but also ancillary to a core service offering.
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The term is utilized widely in a number oindustries, most notably telecommunications.
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Value added services are often introduced tocustomers after the client has purchased the coreservice that these ancillary offerings center around.
 
The Role of VAS
 
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It has become the flywheel of telecom growth and alarge chunk of revenue for operators is likely to comefrom VAS services in the years to come.
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Boston Analytics unveiled a new reportthat forecasts a 50 % compounded annualgrowth rate (CAGR) in India's Mobile ValueAdded Services (MVAS) industry that willlead to a US$348.8 million market by2009.
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