VALUE

ADDED
 VALUE ADDED SERVICES
• Value added services is a term that is used to
refer to service options that are complimentary to
but also ancillary to a core service offering.

• The term is utilized widely in a number of

industries, most notably telecommunications.

• Value added services are often introduced to

customers after the client has purchased the core
service that these ancillary offerings center
around.
 The Role of VAS
• It has become the flywheel of telecom growth and a
large chunk of revenue for operators is likely to come
from VAS services in the years to come.

• Boston Analytics unveiled a new report

that forecasts a 50 % compounded annual
growth rate (CAGR) in India's Mobile Value
Added Services (MVAS) industry that will
lead to a US$348.8 million market by
2009.
Environmental factors driving VAS

• Booming economy - This booming

economy has created job opportunities
and increased the spending power of an
average Indian.

• Increasing comfort levels with basic

mobility services- These users are very
comfortable in using their phones and
want to exercise the option of doing more
on them beyond basic voice applications
and these users will continue to drive the
• Personalization of the digital world
and digital devices-The enormous
success of Caller Ring Back Tone (CRBT) is
an excellent example which illustrates that
users are ready to adapt to any service
which offer them the option of
personalization.

• Focus on movies & music - Movies &

Music are the passion of India. Most of the
rich content available to the end users
revolves around these two, with Ringtones
of popular Bollywood songs, Wallpapers of
movie leads and games developed around
• Brief History About Airtel
•

Airtel was started by Mr. Sunil Bharti

Mittal,a graduate from Ludhiana
(PUNJAB).Earlier he was owner of local
telecom company Beetel. Afterwards he
planned to expand his company at national
level and the consequence is Airtel, what we
see today.
Airtel is a brand of telecommunication
•

services in India and Sri Lanka owned and

operated by Bharti Airtel. It is the largest
cellular service provider in India in terms of
number of subscribers. Services are offered
under the brand name “Airtel”
•Mobile Services (using GSM Technology)
•Broadband & Telephone Services (Fixed line,

Internet Connectivity(DSL) and Leased Line),

•Long Distance Services and Enterprise

Services (Telecommunications Consulting for

corporate).
•It has presence in all 23 circles of the
VAS Provided by AIRTEL
 The Non- Voice Value Added
Services
1. Call Waiting

2. Call Conference
Divert your calls

(i) PHONE BUSY

(ii) NO REPLY

(iii) NOT REACHABLE

Call Line Identification
(CLIP)
 Music on Demand

10000 songs in over 17

languages
Phone Back-up service
Call Manager
 Games on demand

• Airtel, in alliance with Indiagames brings

you a wide range of high-quality and
exciting games for its broadband and
internet customers.

• Enjoy unlimited games at Rs. 199 per

month.
ALWAYS 1st
Ya..
 Network Boooosters

M BASEME
ALLS NTS
 Additional VAS
• LAUGHTER CLUB
• AMAR CHITRAKATHA
• TRIVIA
• RECIPES
• GUINESS WORLD RECORD
• EMAIL
• PANCHANG
• CHAT
• FACEBOOK
• GOOGLE
• BLOGS
• AIRTEL MESSENGER
• VOICE SMS
• VERNACULAR SMS
• FRIENDS CHAT
• YAHOO MAIL
• YAHOO MESSENGER
TRIPLE PLAY BY AIRTEL
Affect of
VAS
 3 rd

Telecom brand to cross the

100 million subscribe mark
in a country
 MARKET SHARE

24.6% (AIRTEL)

17.7%
(VODAFONE)

17.4% (REL)
 GAP
AIRTEL &VODAFONE

26 MILLION
SUBSCRIBERS
 ANOTHER
100
MILLION
CUSTOMER IN 5
YEARS
Airtel is now planning to
setup 100000 centers in
the villages that will
provide services in 400
different languages and
dialects.
 THANK
YOU
Submitted by:
IIPM (Satbari, New Delhi) Students
• Gaurav Dua
• Akshat Ghai
• Vikas Yadav
• Pushkar Gogia
• Nitish Gulati
• Shalabh Sud
• Siddharth Joshi