album,
. The album remained in the top 10 of the
200for 80 consecutive weeks and 37 of thoseweeks at the peak position. It was the first album to have seven
Billboard
Thriller
was certified for 28 million shipments by theRIAA,giving itDouble Diamondstatus in the US.
Jackson's attorneyJohn Brancanoted that Jackson had the highest royalty rate in the music industry at that point;approximately $2 for every album sold. He was also making record breaking profit from compact discs or the saleof
The Making of Michael Jackson's Thriller
; a documentary produced by Jackson andJohn Landis. Funded byMTV, the documentary sold over 350,000 copies in a few months of sale. The era saw the arrival of novelties likedolls modeled after Michael Jackson, that appeared in stores in May 1984 at a price of $12.
Thriller
Thriller
stopped sellinglike a leisure item—like a magazine, a toy, tickets to a hit movie—and started selling like a household staple."
Gil Friesen, president of A&M Records, said "the whole industry has a stake in this success".
Thriller
raised theimportance of albums, but multiple hits also changed notions about the number of singles to release.
magazine explained that "the fallout from
Thriller
has given the [music] business its best years since the heady daysof 1978, when it had an estimated total domestic revenue of $4.1 billion".
Time
summed up
Thriller'
s impact as a"restoration of confidence" for an industry bordering on "the ruins of punk and the chic regions of synthesizer pop".The publication described Jackson's influence at that point as "Star of records, radio, rock video. A one-man rescueteam for the music business. A songwriter who sets the beat for a decade. A dancer with the fanciest feet on thestreet. A singer who cuts across all boundaries of taste and style and color too".
called him a"musical phenomenon", saying that "in the world of pop music, there is Michael Jackson and there is everybodyelse".
,
Thriller
paved the way for other acts such asPrince.
On March 25, 1983, Jackson performed live on the
television special, bothwith The Jackson 5 and on his own singing "Billie Jean". Debuting his signature dance move—themoonwalk —his performances during the event were seen by 47 million viewers during its initial airing, and drew comparisons toElvis Presley's and theThe Beatles'appearances on
The New York Times
said, "Themoonwalk that he made famous is an apt metaphor for his dance style. How does he do it? As a technician, he is agreat illusionist, a genuine mime. His ability to keep one leg straight as he glides while the other bends and seemsto walk requires perfect timing".
Jackson suffered a setback on January 27, 1984. While filming aPepsi Colacommercial at the Shrine Auditoriumin Los Angeles, Jackson suffered second degree burns to his scalp after pyrotechnics accidentally set his hair onfire. Happening in front of a full house of fans during a simulated concert, the incident was the subject of heavymedia scrutiny and elicited an outpouring of sympathy.
PepsiCo settled a lawsuit out of court, and Jackson gavehis $1.5 million settlement to the "Michael Jackson Burn Center" which was a piece of new technology to help people with severe burns.
Jackson had his third rhinoplasty shortly afterward and grew self conscious about hisappearance.
On May 14, 1984, Jackson was invited to theWhite Houseto receive an award presented by American PresidentRonald Reagan. The award was given for Jackson's support of charities that helped people overcome alcohol anddrug abuse.
Thriller
did nothave an official tour to promote it, but the 1984Victory Tour , headlined by The Jacksons, showcased much of Jackson's new solo material to more than two million Americans.
He donated his $5 million share from theVictory Tour to charity.
Jackson co-wrote the charity single "We Are the World" withLionel Richie,which was released worldwide to aid
the poor in Africa and the US. He was one of 39 music celebrities who performed on the record. The single becameone of the best-selling singles of all time, with nearly 20 million copies sold and millions of dollars donated tofamine relief .
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