Lakshya

TEAM M ConneXion
IIM Lucnkow
PRAMESH CHAND pgp28276@iiml.ac.in +918127449803 RAHUL DEEP pgp28277@iiml.ac.in +91-8127413790

Overview

Evolution

Objectives

Execution Plan

Sustainability

Sunhara Prayas
Project Overview A Socio Economic Empowerment of women farmers though Self Help Groups (SHGs) Currently operational in Five Districts of Uttar Pradesh and Andhra Pradesh Ghaziabad, Meerut, Lucknow, Warangal, Nalgonda

Benefits to Farmers Includes over 6000 Women Farmers Assists Vegetable and Fruit farmers Implements better systems to increase Revenue Innovative Marketing Systems Innovative Production Systems

Structure of Sunhara Prayas

Engage Entire Value Chain

Input Farmers

Lenders

End Market-Buyers

Women
Vegetable Markets

Men
Citrus and Mango Fruits

In Short: We empower women through profits from farm income and address the social and market barriers which prevent them from succeeding

Overview

Evolution

Sunhara Fresh

Execution Plan

Sustainability

Empowering SHGs
Effective ownership, self-governance and self-control Effectively support from the respective Self Help Promoting Agencies (SHPAs)

Federation Clusters
Sub District Level

Village Level

District Level

Functions of Federation
Sector development services Financial services Livelihood services Social services

Services to SHGs
Sector development services Financial services Livelihood services Social services

In Short: We empower women through profits from farm income and address the social and market barriers which prevent them from succeeding

Overview

Evolution

Sunhara Fresh

Execution Plan

Sustainability

Sunhara Fresh
Project Overview
Retail Outlets Organized Equipped to deal with Big Players Turned Profit Making with 6 months

In Short: We empower women through profits from farm income and address the social and market barriers which prevent them from succeeding

Overview

Evolution

Sunhara Fresh

Execution Plan

Sustainability

CONVENTIONAL VALUE CHAIN

In Short: Middlemen have a big say and bigger share of the profits

Overview

Evolution

Sunhara Fresh

Execution Plan

Sustainability

SHG

Bharti Walmart and other players

Sunhara Fresh

Village Level

Sub District Level

District Level

In Short: We ensure that maximum quality produce is absorbed by our outlets

Overview

Evolution

Sunhara Fresh

Execution Plan

Sustainability

PROFIT Generation : Controlling the Supply Chain

Third Party Logistics Advantages
Free up resources to focus on other areas such as sales and product development

Disadvantages
Cartelized 3PL Market Giving up control over how their products moves through the supply chain Exposure to Price Shock over increasing fuel prices

Developing Own Logistics

Cost of Ownership Rs 5/Km, Rs 7/Km and 10/Km Cartel of 3PL charges Rs11-14/km

Decision : The SHGs should go for developing its own logistics rather than rely on 3PL and initially use a combined model.

In Short: Storage and Supply Chain are the main leaking cost centers

Overview

Evolution

Sunhara Fresh

Execution Plan

Sustainability

Proof of Concept : Ensuring Revenue Generation

1. Greater share of income with removal of middlemen 2. The middlemen can be absorbed within the new proposed system

With no middlemen and Improved Supply chain all the stake holders stand to Gain from the new system

Team M Connexion

Overview

Evolution

Sunhara Fresh

Execution Plan

Sustainability

METRICS
Farmers Income Access to financial services

Linkages of farmers to buyers

Access to Various Marketing Channels

Farmers getting fair returns

Awareness about women rights

Growth Drivers

Insights

Objectives

Execution Plan

Sustainability

Sustainability Elements
Membership
Broadness, Outreach, Proximity Composition

Good Governance

Member Based Fair Policies Norms and Standards

Organizational Structure

Active Role by SHGs and SHPAs Self Administration and Self Control

Audits and Accountability

Management and Staffing

Thank You