Evidence of company's performance and innovation
Since 1998, when Sergey Brin and Larry Page, two intelligent doctoral studentshave admirably developed a set of algorithms that sparked an exceptional andmarvelous leap in Web-search delivery. According to
Keith H. Hammonds,Googles’ performance became
“… the envy of executives and engineers around the world ... For techno-evangelists, Google is a marvel of Web brilliance ... For Wall Street, it may be the IPO that changes everything (again) ..." 
Throughout its recital, Google’s leading philosophy was and still "
to organize theworld's information and make it universally accessible and useful
Inside thecompany they are both passionate about delivering the best search results andobsessive about how that is done. How afforded data can promote servicesenough to save users time of search and download. Google's amazing ability toinnovate can be traced back to proactive culture that creates and promotes theproper environment for innovative thinking.
“But Google is also a case study insavvy management -- a company filled with cutting-edge ideas, rigorousaccountability, and relentless attention to detail ... Here's a search for the growthsecrets of one of the world's most exciting young companies.” 
Google understands the capacity of the Web to leverage expertise, andconcentrate on getting feedback and efficient ideas from its users. Googletactfully applies rules that form the logic of the Internet; as they are simple,governed by supply, demand, and democracy.
"We don't show people things that they aren't interested in, because in the long term, that will kill your business."
says Google Fellow Urs Holzle.
In Google, they succeeded to nurture a unique understanding of its users thatgrew to a unique loyalty. From the perspective of a consumer, Google is deliveringmany magnificent and free services. Google have become clear about its twomost important assets that enables it to gain user's loyalty; the attention andtrust of its users. Indeed, both were guaranteed through speed delivering of results.Google innovation was mainly dominated by three major drivers;
Acting like a venture capitalist competing and sourcing ideas,
Paying remarkable emphasis on the rigor and discipline of its idea-creationprocess, and,
Creating and fostering a culture where senior management often takes alead role in the innovation process.
On the one hand, through fostering those drivers of innovation, besides tyingtogether the collective intelligence of their network and figuring out how toharness the distributed intelligence of the huge net, Google managed andcontrolled the revolutionary innovation model. On the other hand, by adoptingproducer-driven innovation that adequately enables fitting user-driven innovation,Google gained and controlled Evolutionary innovation model. Google
havesuccessfully attained major changes and competitive services edge because theyare matching revolutionary goals with evolutionary processes and actions.