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Benefits of a Book Signing
Signing books at a table in your local Borders or Barnes and Noble may seem like a smallpart of the overall success of your book, but the result of your signing may surprise you.Not only do you have the chance to inspire and connect with your readers , but you getthe opportunity to better understand your target audience. Meeting with readers face-to-face in a book signing environment may be one of the best ways to market your book.
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Sell your book 
Book signings are an excellent way to directly sell your book. While many authorsdream of having their book on a bookshelf, your book is more likely to get purchased if you’re interacting with potential buyers one-on-one. Furthermore, bookstore managersmay keep any extra books onsite after your signing is over, giving your book furtherexposure.
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Sell your cause
No matter what foundation, cause, or belief is close to your heart, book signings are agreat way to spread the word about your most beloved convictions. Talking with potentialreaders leaves an impact unmatched by other forms of marketing, making them morelikely to read your book and support your cause.If you don’t have a specific charity or belief, book signings offer other ways to inspire.Speaking with readers about your experience may inspire them to follower their dreams.Many authors feel gratified after a book signing, knowing that they touched someoneelse’s life.
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Meet your target audience
A book signing is an exciting opportunity to have face-to-face discussions with yourreaders. Fortunately, your readers and buyers can be your best critics and advisors. Useyour book signings to find out what your audience did and didn’t like about your book.It is also important to understand the personalities of your target audience. In years tocome, you will want to keep them excited and engaged in your books. One-on-oneconversations give you insight into who your audience is comprised of in a deeper waythan online communication or market research.Often, your audience advertises your book for free. Word-of-mouth is a credible, thirdparty recommendation, making another reader more likely to give your book a try. A
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