3BA6Computers and Society
The Product Development Process
Objectives
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Examine the product development process, withemphasis on
–Idea generation and selection –Virtual commercialisation of an innovation
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Examine the sources of new product ideas
–Research techniques to identify consumer problems assources of new ideas –Product Design Specifications (PDS) methodology as atool for generating and selecting ideas
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Look at market analysis
Think of a Product……that appeals to you
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Does it appeal because it looks good?
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Helps you do something not possible before?
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Is fantastic value for money?
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Improves your quality of life?
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