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research methodology of Mitsubishi motors

research methodology of Mitsubishi motors

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Published by Binu Nair
research methodology of Mitsubishi motors
research methodology of Mitsubishi motors

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Published by: Binu Nair on Sep 22, 2013
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1
CHAPTER 1INTRODUCTION1.1 Mitsubishi Group
 
The
Mitsubishi Group
(also known as the
Mitsubishi Group of Companies
or 
MitsubishiCompanies
) is a group of autonomous Japanese multinational companies covering a range of  businesses which share the Mitsubishi brand, trademark, and legacy.The Mitsubishi group of companies forms a loose entity, the Mitsubishi Keiretsu, which is oftenreferenced in Japanese and US media and official reports; in general these companies all descendfrom the zaibatsu of the same name. The top 25 companies are also members of the Mitsubishi
Kin'yōkai
, or "Friday Club", and meet monthly. In addition the Mitsubishi.com Committee existsto facilitate communication and access of the Mitsubishi brand through a portal web site.
History
The Mitsubishi Company was first established as a shipping firm by
 (1834
 – 
1885) in 1870. In 1873, its name was changed to Mitsubishi Shokai . The name Mitsubishi(consists of two parts: "mitsu" meaning "three" and "hishi" (which becomes "bishi" under rendaku)meaning"water caltrop"(also called "water chestnut"), and hence"rhombus", which is reflected in the company's famouslogo.It is also translated as "three diamonds".Mitsubishi had been established in 1870, two years after theMeiji Restoration,with shipping asits core business. Its diversification was mostly into related fields. It entered into coal-mining togain the coal needed for ships, bought a shipbuilding yard from the government to repair theships it used, founded an iron mill to supply iron to the shipbuilding yard, started amarineinsurance business to cater for its shipping business, and so forth. Later, the managerial resourcesand technological capabilities acquired through the operation of shipbuilding were utilized toexpand the business further into the manufacture of aircraft and equipment. Similarly, theexperience of overseas shipping led the firm to enter into a trading business.
 
2
The company bought intocoal miningin 1881 by acquiring the Takashima mine andHashima Islandin 1890, using the production to fuel their extensivesteamshipfleet. They also diversified into shipbuilding, banking, insurance,warehousing, and trade. Later diversification carried the organization into such sectors as paper, steel,glass,electrical equipment,aircraft, oil,andreal estate.As Mitsubishi built a broadly basedconglomerate,it played a central role in the modernization of Japanese industry.The merchant fleet entered into a period of diversification that would eventually result in thecreation of three entities:
 
Mitsubishi Bank (now a part of theMitsubishi UFJ Financial Group)was founded in 1919. After its mergers with the Bank of Tokyo in 1996, andUFJ Holdingsin 2004, this became Japan's largest bank.
 
Mitsubishi Corporation,founded in 1950, Japan's largest general trading company
 
Mitsubishi Heavy Industries,which includes these industrial companies.
o
 
Mitsubishi Motors,the sixth-largest Japan-basedautomanufacturer.
o
 
Mitsubishi Atomic Industry, anuclear power company.
o
 
Mitsubishi Chemical,the largest Japan-basedchemicalscompany
o
 
Mitsubishi Power Systems, a power generation division
o
 
 Nikon Corporation,specializing in optics and imaging.
World War II
During the Second World War, Mitsubishi manufactured aircraft under the direction of Dr.JiroHorikoshi.TheMitsubishi A6M("Zero") was a primary Japanese naval fighter inWorld War II.  It was used byImperial Japanese Navy pilots throughout the war, including inkamikazeattacks during the later stages.Allied pilots were astounded by its maneuverability, and it was verysuccessful in combat until the Allies devised tactics to utilize their advantage in firepower anddiving speed.Mitsubishi made use of forced labor during this time period. Laborers included allied POWs, aswell asChineseand Korean citizens. In the post-war period, lawsuits and demands for 
 
3
compensations were presented against the Mitsubishi Corporation, in particular by former Chinese slave laborers.Mitsubishi were involved in theopiumtrade in China during this period.
1945 to present
Mitsubishi participated in Japan's unprecedented economic growth of the 1950s and 1960s. For example, as Japan modernized its energy and materials industries, the Mitsubishi companiescreated Mitsubishi Petrochemical, Mitsubishi Atomic Power Industries, Mitsubishi LiquefiedPetroleum Gas, and Mitsubishi Petroleum Development.The traditional Mitsubishi emphasis on technological development was in new ventures in suchfields as space development, aviation, ocean development, data communications, computers, andsemiconductors. Mitsubishi companies also were active in consumer goods and services.In 1970, Mitsubishi companies established the Mitsubishi Foundation to commemorate thecentennial anniversary of the founding of the first Mitsubishi company. The companies alsoindividually maintain charitable foundations. Mitsubishi pavilions have been highlights of expositions in Japan since EXPO'70 in Osaka in 1970s to 1980s.As of 2007, Mitsubishi Corporation, a member of the Mitsubishi Group, is Japan's largestgeneral trading company(sogo shosha)with over 200 bases of operations in approximately 80countries worldwide. Together with its over 500 group companies, Mitsubishi employs amultinational workforce of approximately 54,000 people.Mitsubishi Motors reached 1.3 million cars of total production in 2007.In January 2013, Mitsubishi announced it would be launching a takeover bid for the Japanesemeat processor Yonekyu Corp in a deal worth $197 million.
Business sections
Mitsubishi Corporation businesses are divided into seven business sections:

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