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Info Graphic Handout

Info Graphic Handout

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Published by jubolotas
artigo sobre infografia
artigo sobre infografia

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Published by: jubolotas on Jul 02, 2009
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05/03/2013

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   B  e   d  o   l   i  n  a   P  e   t  r  o  g   l  y  p   h  a   t   V  a   l  c  a  m  o  n   i  c  a ,   N  o  r   t   h  e  r  n   I   t  a   l  y   2   5   0   0   B .   C .
 
INFOGRAPHICS SEMINAR HANDOUT 
10 OCTOBER 2005NATIONAL INSTITUTE OF DESIGN AHMEDABAD11 OCTOBER 2005INDUSTRIAL DESIGN CENTREINDIAN INSTITUTE OF TECHNOLOGY BOMBAY VENKATESH RAJAMANICKAM | venkatra@gmail.com
 
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INTRODUCTION
 
fig.1. Location of deaths from cholera inCentral London by Dr. John Snow, 1854.fig.2. mesü measuring bowls by StudioPanepinto, 2005.
Information graphics reveal the hidden, explain the complexand illuminate the obscure. Constructing visualrepresentation of information is not mere translation of whatcan be read to what can be seen. It entails filtering theinformation, establishing relationships, discerning patternsand representing them in a manner that enables a consumerof that information construct meaningful knowledge.In the attention scarce world of today, information graphics(or infographics) have taken the media and communicationsindustries by storm. From simple instructions on how toassemble your table, to explaining how a conjoined set of twins were surgically separated, to understanding what wentwrong in the Challenger Shuttle disaster - designers,educators, journalists, and communicators in general haveembraced infographics to help audience understand theirintent in a swifter and smarter way.In this seminar we will see what an infographic is, how itevolved, and what it takes to create one.
WHAT IS AN INFOGRAPHIC?
Infographics are traditionally viewed as visual elements suchas charts, maps, or diagrams that aid comprehension of agiven text-based content. Thus, a newspaper infographic ona breaking news accident is expected to faithfully record,using visuals, what has been explained in the accompanyingtext.However, as we shall see in this seminar, visualrepresentation of information can be more than just themanner in which we are able to record what has beendiscovered by other means. I hope to establish that theyhave the potential to become the process by which we candiscern new meaning and discover new knowledge.A classic example of an infographic that not merely illustratesthe content but interprets it in a manner that was notpossible otherwise, was produced by Dr. John Snow toidentify the cause of cholera epidemic in Central London. Byplotting (fig.1) the two available sets of data about numberof deaths and their corresponding locations, Snow was ableto pinpoint the notorious contaminated pump well.In designing infographics, applying a graphic style to theinformation is not nearly as important as giving a graphicform to the actual content, with a clear understanding of howthat content is perceived and processed by an audience. Forexample, the Periodic Table chart designed by HenryHubbard is a visual representation of known chemicalelements. Since the last edition of the Hubbard chart, 16 newelements have been discovered. These discoveries haveconfirmed the genius of the Periodic Table as a template thatnot only summarizes information succinctly, but alsoprovides a system for predicting future outcomes
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1. For a scathing criticism of theindiscriminate appropriation of scientificimagery, read
Wonders Revealed:Design and Faux Science
by Helfand andDrenttel.2/14
 
Also in this seminar, we will see how infographics have wideranging applications beyond news dissemination, in severalother domains such as, scientific visualization, productdesign, education, information technology, businesscommunication and entertainment. The ceramic measuringbowls (fig.2) from the design studio Panepinto is a fineexample of product that displays unambiguous information ina vivid manner.
fig.3. Light Switches.fig.4. Electric Plugs.
EXERCISE 1
Let’s look at some common everyday artifacts around us.Think about the nature of the information they contain andhow they get communicated to the user.
fig.5. Traffic Light.fig.6. One Rupee Currency.
The clock for example is probably the most well-knowninformation graphic in the world. Three hands revolving onthe clock face at differing speeds reveal information aboutseconds, minutes, hours and days. It is a clever depiction of four measures using one scale.Take a look at the 5 artifacts on the left. What information dothey possess? Where is the information embedded? Why isthe information important? How do they communicate themto us?
fig.7. Lift Floor Indicator.3/14

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