as I believe that entrepreneurship will be the source of creative business with endless innovation and creativity to cope with

the ever-changing economic climate and cultural evolutions. The KaosPilots International has set an extraordinary example with its exploration of creative approaches in capacity building, of creative project management and creative process management. I was involved in the KaosPilot outpost

in Shanghai from 20082010, and I was impressed by the Kaos-approaches to self-organizing and problem-solving principles. The KaosPilot students distinguished themselves from the others by demonstrating their creative ideas and strong business competencies. Whatever they do, wherever they work, they share a sound name with pride: KaosPilots.

The Management of the Sustainable Mind for a New Generation of Psycho-Social Change Makers
Evandro Vieira Ouriques D. Sc., Center for Transdisciplinary Studies on Communication and Consciousness, Rio de Janeiro

The key-challenge for the Fourth Sector is the true psycho-social change of mindset. What is wealth? What is development? What is happiness? Which kind of benefit do you have in mind when you work for benefit? How change the mindset in a way which will make this benefit truly sustainable, in the original sense of the Brundtland Report? The Management of the Sustainable Mind: the Fourth Bottom Line is a pragmatic and non-dualistic methodology to, truly, change mindsets, internationally recognized by the three traditional sectors, and by the Academy. For example, the Reputation Institute, N.Y., considers that Fourth Bottom Line, in the context of the psycho-political economy of communication and culture, has created a new era in management theory because it has found a solution to practicing the ideals of the Triple Bottom Line.

The Fourth Bottom Line Step-By-Step Programme Overview The FBL Programme is a complex of eight (4+4) modules called Passages, and created with rhizomatic and arboric network principles. Each one is a repository of true change. All of them are composed of multimedia speeches, collective practices, simulated situations, psychophysical experiments and therapeutic resources. In some of them energetic and ancestral practices occur. 1st Passage Communication and Information The Fourth Sector and the Culture of Communication. The essential difference between Communication (the language of Life) as the challenge of hearing someone out and offering continuous feedback, and Information (the patriarchal and authoritarian effort to control Life) as the basis of the Culture of Fear, Terror, Seduction, and Consumerism, with its crystallised hierarchies. The origin of this misunderstanding and
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the creation of Philosophy: Language, Death, Control, Surrender. The Principle of Autonomy and how to be an example of Creative Mythology, Chaordic and Flocking Communication, Management and Markets. The Fourth Sector requires overcoming the Challenge of Communicating. 2nd Epistemological Revision of Culture and Nature Relation The common cause of all unsustainability is the perception of Culture as separate from Nature. This is the reason why individuals experience themselves, their thoughts, their affects and their proper bodies (or part of these) as something separate from them and from the rest. This delusion is the original prison, restricting individuals to unsustainable desires. How to do the complex, systemic and urgent revision of the dualistic epistemological foundation of the West? If we want the vigour of the Fourth Sector, we need to understand Culture as a mode of Nature and, simultaneously, adopt this fact as the source of reference for all action. Only with this listening exercise of Nature is it possible, theoretically and operationally, for individuals, networks, crews and organisations to synchronize word and action, the most important benefit. 3rd Non-dualism How to suspend the experience of evil as an absolute exteriority and how to dissolve the conflict in favour of the complementarity of opposites? The central paradigm of unsustainability is this dualism. Its tremendous impact covers all aspects of the present mindset: Subject/Object, Interior/Exterior, Mind/ Body, Mind/Heart, Superstructure/ Infrastructure, Economy/Culture, Objectivity/Subjectivity, Identity/ Difference, Psycho/Social, Private/ Public, For Profit/Non Profit, Content/ Form, Individual/Community, Local/ Global, Praxis/Theory, Student/ Professor, Arborical/Rhizomatic, Profit/ Sustainability, Development/Primitive, Rich/Poor, Present/Future, You/Me, etc.

To produce the Fourth Sector we must change epistemologically from dualism towards non-dualism, the condition that provides the experience of the fusion of the traditional sectors, when the immediate interests are synchronic with the common good. 4th Non-violence How can we be violent when we strive for cohesion and coherence (as the Fourth Sector needs), if it results in a sense of non-identity with your shareholders and stakeholders? As Communication is the Language of Life, Life is Non-Violence, Life is Love, Life is Gift, and Life is Generosity. That is the reason to be grateful, happy, fraternal, positive, motivated, creative and constructive; the reason to step forward and be compassionate with yourself and with everybody that is when the breakthroughs appear, that anticipate the new paradigm of the Fourth Sector of the Sustainable Mind. How to construct these Places of Passage? 5th Non-totalitarian Metanarratives The Fourth Sector is a global narrative for the world. How to construct nontotalitarian metanarratives in the present Post-Post-modernity? The urgency and high complexity of a great narrative that deals with Morality, Love, Biology, the Metaphor of Religion (the possibility of meeting), and the Revolution, because what people demand, especially in a globalised world, is the force of truth and objective universal social justice, economic equity and sustainability, as the Fourth Sector proposes. 6th Mental Territory There is nothing more objective than subjectivity. That is why the sustainable self-control of the Mental Territory promotes the urgent changes in organisational action. How emancipate the Mental Territory, the place of the flux of Mental States (thoughts, affects and perceptions)? Influenced by media, education and social relations, individu7 4

als tend to be captured by the consumer mindset. How to strengthen the pro-active editing of the flux of mental states? The more entrepreneurial attitude is to take care of your own Mental Territory. This is a process rather than a result and it obliges a stronger engagement that involves tremendous analytical, intuitive, multidimensional and continuous observation, analysis and editing of the flux of mental states. This involves internal-external dialogues, with the deliberate creation of appropriate forums of dialogue. 7th Archaeology of Concepts Only by observation, deconstruction and reconstruction of the relations of power that occur in the conceptual tensions (since we are Culture and therefore Language) in your Mental Territory, can you become the editor of your flux of thoughts, affects and perceptions that decide your action in the world. How to stop being driven by reactive impulses? How can you train step-by-step your Mental Territory to produce sustainable action? The archaeological revision of concepts like fear, pleasure, wealth, happiness, sorrow, development, conflict, loss and success.

8th Archaeology of the Presence of Concepts in the corpus Mental States are embedded and embodied in human bodies and in the design of all structures and systems of the world. The true-change requires the intervention in psycho-physical and energetic bodies, as well as in geometric patterns and multidimensional design of media, products, projects, politics, fashion, architecture, interior design, urban planning, etc. To construct the Sustainable Mind (the sustainable design of mind), and so the Fourth Sector, it is imperative to have a thorough knowledge of the components of biological design and their interactions in Nature. And its responsible use by a sustainable edited Mental Territory. The Eight Passages of the Fourth Bottom Line: the Management of the Sustainable Mind produces the competence of sustainable redescription of individuals, networks, projects and organisations in the face of the economic-political domination and the drives and desires. That is how the FBL Program helps the Fourth Sector.

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