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FACTPACK2007
Published November 5, 2007© Copyright 2007 Crain Communications Inc.
A SUPPLEMENT TOIN ASSOCIATION WITH
MARKETING
 
4
|Advertising Age|
Search Marketing Fact Pack 2007
We supply the answers that have been building businesses and relationshipsfor nearly a dozen years. Old school hard work and new school creativity—coupledwith proven and cutting-edge strategies—applied to natural and paid search, podcasting,social media and the advanced proprietary technology to support them.
Download our white paper, Cashing In on Universal Search.OneUpWeb.com/adage
Experience The Difference of 
Plan, Partner, Resour
 
ce
 
Oneupweb Integrated Online Marketing
All nicely integrated into dynamic solution.
877.568.7477 • OneUpWeb.com
INTEGRATED ONLINE MARKETING • NATURAL OPTIMIZATIONPAID SEARCH • PODCASTING • SOCIAL MEDIA
CONTENTS
Overview
The interactive channels that marketers use
6
The engines
Google, Yahoo, MSN, AOL and Ask lead the way
8
Categories and keywords
Top terms and the leading sites by category
20
Top search terms
Hitwise’s top search terms, Nielsen’s top 50 retail terms
30
What words cost
Top terms and the leading sites by category
32
A sample search
Searching for iPhone
34
Analytics
Metrics gauging success
36
Adoption
How many marketers plan to use search and where the money will come from
38
Engineering 101
Things to watch in 2008
40
Local search
Leading engines by share; online revenue by type of web site
42
Mobile
M:Metrics’ top engines by share, and mobile search use trends over time
44
Agencies
Top 20 search marketing agencies
46
Miscellaneous
Driving traffic to Wikipedia and YouTube
50
TO REACH US
By e-mail: This report was producedby the Ad Age DataCenter in Chicago. Extra copies can be downloadedfrom the DataCenter at 
AdAge.com
.ContactDataCenter@AdAge.com;Postal mail: Advertising Age, 360 N. Michigan Ave., Chicago, Ill. 60601; phone: (312) 649-5200. Subscription and print single copy sales (888) 288-5900; advertising (212) 210-0159; library research services (312) 649-5476. DataCenter staff: BradleyJohnson, Kevin Brown, Maureen Morrison, Maura Wall, Katy Gallagher.
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kalusingh

pls send a projecj on "online marketing in hospitality industry" on my id ajeetpawan1@yahoo.com

reply07 / 19 / 2009
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