C h a p t e r 9 for 193 Y Tuong Marketing

Copyright©2002,SamDecker

193CreativeMarketingIdeas

Unique,original,low-costmarketingtipstogrowyoursmallbusiness,retailstore,orfreelancebusiness!

Copyright

©

2002,SamDecker

Copyright©2002,SamDecker



Chapter1Advertising



1.Advertisingmediaoptionsfornationaladvertiser:

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Bulke-mailadvertisementlists

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Cardpacks

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Catalogadvertising

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Co-opdirectmail

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Insideotherpeople’sproducts

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Couponbooks

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Directmail

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InsideStores

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Internet&onlineadvertising

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Localandregionalpublications

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Nationalassociationpublications

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Nationalbusinessnewspapers

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Nationalmagazinesandnewspapers

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Newsletters

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Outdooradvertising(buses,benches,taxis,billboards,airportterminal,shoppingmalldisplay,telephonebooths,trainstations,subways,etc.)

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Packageinserts

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Televisionandradio

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Tradejournals

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Tradeshows

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Webpages

2.Advertisingmediaoptionsforlocalorregionaladvertiser:

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Advertisersponsoredmapsofthecity

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ChamberofCommercepublications

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Co-opadvertising

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Directmail

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Couponbooks

Copyright©2002,SamDecker

·

Internet&onlineadvertising

·

Localmagazines

·

Localtradeassociationspublications

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Localtradeshows

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LocalWebpages

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Midairmedia(Planebanner,blimp,skywriting)

·

Newspapers

·

Outdooradvertising(buses,benches,taxis,billboards,subways,etc.)

·

Televisionandradiostations

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Visitor/touristguidesinmotels

·

Yellowpages

3.Findbargainsinadvertisingwithradiostations’"RunofStation"andnewspapers’"RunofPaper."

Thismeansthatthestationorpaperrunsyouradwhenevertheyhaveopenspaceortime.Onradio,thatmightmeanveryearlyinthemorningorlateatnight.Fornewspapers,itmightmeanyoudon’tgettochoosewhenyouradrunsortheplacement.Whenthepublicationisatdeadline,ratherthanfillinganemptyspacewithfillercopy,theycanplaceyouradthereforabargainprice.Also,lookforidenticaladsappearingtwiceinapublication.Sometimesamagazineornewspaperwillrunanadinasecondspotforfreeifthere’sanemptyspaceatpresstime.Talktotheadmanagerandoffertopay50%ofthepublishedratewhenoneofthoseemptyspacescomesupinthefuture.Sendthemyouradandachecksotheyarereadytorunyouradwhenthey’reatdeadline.(Forafreebrochureonbuyingremnantadspace,call800-225-3457)

4.Inyouradvertisingmessage,createatwistapopularnewsstory,movie,ortheme.

Ivar’sInc.,aSeattle-basedseafoodchain,entertainedthehometowncrowdwithatelevisioncommercialparodyofthemovie"DanceswithWolves."TheIvar’scommercial,"DanceswithClams,"attractednationalmediaattentionwhenthefilm’sdistributorthreatenedlegalactionifthespotwasn’tpulled.

5.Storeyourbusinesscardseverywheresoyou’rereadytohandthemoutanytime.

Keepyourcardsinyourwallet,organizer,briefcase,yourcar,yourspouses’car,intheoffice,homeoffice,andbythefrontdoor.Handthemoutgenerously.Sticktheminyour

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