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Unilever Pakistan Ltd

Unilever Pakistan Ltd

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Published by: ayaz on Jul 02, 2009
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12/11/2010

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Unilever Pakistan Ltd
Unilever Pakistan (70.4% Unilever equity) is the largest FMCG company in Pakistan, aswell as one of the largest multinationals operating in the country.
Introducing Unilever Pakistan Ltd.
The company had a turnover of Rs. 23.3 bn (Euro 309 mn) in 2007, and enjoys a leading position in most of its core Home and Personal Care and Foods categories, e.g. PersonalWash, Personal Care, Laundry, Beverages (Tea) and Ice Cream.The company operates through 5 regional offices, 4 wholly owned and 6 third partymanufacturing sites across Pakistan.
Accountable to our stakeholders
Since the time Unilever Pakistan began its operations in 1948, the Company has beenclosely connected to the Pakistani people and its brands have been an integral feature intheir daily lives. In fact, the nature of our business enables our brands to be the pulse andheartbeat of the 164 million people in Pakistan.This is a huge commitment, which makes us responsible and accountable to all our stakeholders and society as a whole and strengthens our resolve to:
Make a positive difference to the lives of low income consumers
Create new opportunities for growth
Improve the overall quality of life in Pakistan, by promoting education, nutrition,health and hygiene.
Related links
More about Unilever
 
Wall's
The Wall’s brand stands for a good time. From affordable treats to premium indulgence,to hanging out with friends and sharing precious family moments; Wall’s adds to thesimple pleasures in daily life.
Adding vitality to life
Added to this list is now the desire for healthy and nutritious treats. The big red heartlogo that puts a smile on your face is now healthier than ever - with a growing range of innovative products.
History
Though Unilever has been selling ice cream globally for years, the Heartbrand waslaunched globally in 1999. The Heartbrand logo is common worldwide and has come to be synonymous with quality treats.
 
In Pakistan the Heartbrand is called Wall’s and it is one of the most active players in themarket and is striving to offer lighter, healthier products as well as providing oldfavourites, hence catering to a variety of diverse tastes.
Did you know
Unilever is the world’s largest manufacture of ice cream; in fact Unilever holdsalmost 18% of the global market share, vs 14% for Nestle, the closest competitor 
Wall’s is ranked as # 24 in Newsweek’s list of Asia’s top brands
Globally Unilever is moving towards making ice creams even healthier treats, byreducing fat content, introducing lower calorie ice creams and beefing up other treats with calcium and other nutrients
Ice cream has been scientifically proven to bring a smile to your face!
Innovations
The Wall’s factory is located on Multan Road in Lahore and is fully equipped with a stateof the art innovation pilot plant. This makes Pakistan one of the few countries in theregion to have their own innovation pilot plant – making it possible for Wall’s to launchexciting new products every year.Key facts about Wall’s:Wall’s is the largest player in the Pakistan ice cream market and holds the lion’s share of the marketAll Wall’s products are halal and are made with halal ingredients in a halal compliantmanner 
Ice Cream makes you happy – its official!
Wall’s carried out scientific research which shows that ice cream actually makes youhappy. The study was carried out using FMRI brain scanners, and showed that eatingWall’s had an immediate effect on the part of the brain that is activated when someone isreally enjoying themselves – the please areas.

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