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6/10/2009 11:52:00 AM
 
Slingshot is a step-by-step business startup guide that has been designedto help you form a great business idea (big or tiny) and turn it into anext-level business that is always being improved.
 
Version 1.0
 
Slingshot V1.0 1 Shopfront.comTHE DEAL
Slingshot is a business startup guide that has been designed to help youform a business idea (if you
haven’t already got one), develop that idea
and turn it into a next-level business that is constantly being improved.Like a real-life slingshot, you will have to provide the effort to launch yourbusiness, but Slingshot gives you a good framework to launch from.Slingshot has been created as part of  Shopfront.com-the starting place
for startups. Check it out if you haven’t already.
 This is version 1.0 of Slingshot. I have written this first version, but futureversions will contain updates based on contributions from the Shopfrontcommunity. If you have any ideas, experiences, gems of wisdom,chestnuts of advice or bones to pick you can email me,or head over to the Shopfront Forums.By drawing from the experiences and wisdom of  the Shopfront community, we will be able to create a business startupguide to be reckoned with!A few notes:We will release new versions of Slingshot as frequently asnecessary.I will edit the new versions (at least initially).Slingshot will always be aimed at the Shopfront community.If you make any contributions through the forums, be aware thatyou may or may not be credited for your contributions inSlingshot (I will make an effort to credit original ideas andsignificant contributions).
If you make contributions, please do not plagiarize anyone’s
work.You can check for the latest version of Slingshot here.
 
Slingshot will always be available as a free PDF download. Eachversion may be distributed freely, but not sold or changed.
 
 
Slingshot V1.0 2 Shopfront.comTHE CONTENTSHiIdeas
1. Develop an Idea ........................................................................... 62. Create a Manifesto ........................................................................ 9
The Cunning Plan
3. Find Your Niche ..........................................................................144. Identify Your Customer................................................................195. Design Your Brand ......................................................................226. Your Products and Services ..........................................................287. Location, Location, Location .........................................................318. Management Team .....................................................................349. Compliance ................................................................................3610. Financials .................................................................................4111. Assess Your Strength.................................................................4712. Set Deadlines ...........................................................................50
Book of Secrets
13. Book of Secrets ........................................................................54
Get Buzz
14. Buzz Plan .................................................................................63
GO!
15. GO! .........................................................................................69
Bye
 
Coming in version 2 of Slingshot: chapters on finding funding, leadershipand a more detailed chapter on Compliance including sections for the US,UK and Canada.
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