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Consumer Buying

Consumer Buying

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Published by shivakumar N

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Published by: shivakumar N on Jul 03, 2009
Copyright:Attribution Non-commercial

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07/03/2014

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Model of Buying Behavior 
Buyer’s decisionprocess
Problem recognitionInformation searchEvaluationDecisionPostpurchasebehavior 
Other stimuli
EconomicTechnologicalPoliticalCultural
Buyer’scharacteristics
CulturalSocialPersonalPsychological
Buyer’s decisions
Product choiceBrand choiceDealer choicePurchase timingPurchase amount
Marketingstimuli
ProductPricePlacePromotion
 
 
Culture
Cultural Factors
SubcultureSocial Class
Buyer 

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