V.

Complex Development Strategy

47
y. (|@J @@|@l lI@l@y

1. Development Direction

1. 1 Formation of Development Directions

!" In order to deveIop DMC eIIicientIy and properIy, key deveIopment issues wiII be brought up to
Iorm deveIopment directions.

[Table 10] Development Issues and Directions

Issues Directions
DMC Image
Creation as
Information
City
!"Design oI a state oI the art city Iunctions and IaciIities to deveIop site image in the Iuture.
!"Guide to speciaIized deveIopment oI districts by Iand use, set up the diIIerent districts
image with uniIied site image
!"DeveIop an industriaI business research compIex speciaIized in M&E among the
state oI the art inIormation & communication industries
Guarantee the
link between
facilities &
Reasonable city
function
arrangement
!"The IunctionaI connection and the mutuaI cooperation oI the major attracted IaciIities in
DMC are considered to concentrate on the simiIar Iunctions Ior ensuring eIIiciency and
connectabiIity oI IaciIities.
!"DeveIop Iand use pIan Ior eIIectiveIy Iocating the major attracted IaciIities, and structure
the reasonabIe density pIan resuIt Irom district by use and IaciIity Iunction to Iorm a
suitabIe skyIine and maintain economic IeasibiIity.
!"PIan Iand use and road in order to estabIish most eIIective architecturaI pIan
Guide to
harmony
between Public
& Private
!"Among the various main bodies and deveIopment types oI DMC, create the most
suitabIe Iorm by means oI combining the Iunctions oI private and pubIic IaciIities, and
accumuIating the Iocations oI IaciIities.
!"Guide to reIated and phased deveIopment by private and pubIic portion Ior earIy
activation oI DMC.
Ecological
Development
!"Ensure connection with ecoIogicaI areas as Nanjido ecoIogicaI park, nanjichun park, and
deveIop park & green area pIan oI maximizing the IocationaI characteristic.
!"DeveIop pedestrian-centered park & green areas so as to show DMC site image in pubIic
portion
!"At the time oI private deveIopment, suIIicient unoccupied Iot is ensured to make
comIortabIe business environment, and it has to be connected with pubIic spaces as park
green IunctionaIIy.
Economical
Development
!"DeveIop a Iand partition pIan and a district unit pIan Ior the purpose oI main body`s Iand
seIIing smoothIy and providing the most suitabIe deveIopment condition.
!"Set up the step by step deveIopment pIan Ior earIy activation oI DMC, extract the
economicaI eIIect oI DMC deveIopment.

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48
1. 2 Zoning

1. 2. 1 Zoning
!" The IoIIowing zoning pIan wiII be impIemented in order to provide optimaI business
environment to DMC tenants and to reaIize deveIopment objectives oI DMC, which is the
creation oI internationaI inIormation network city.
#"InternationaI business zone: To Iorm the image oI DMC as an internationaI city and to
support businesses oI tenant companies internationaIIy.
#"High-tech industry and R&D zone: To provide an optimaI pIace Ior business and R&D
activities oI hi-tech inIormation media industries, which is the main deveIopment objective
oI DMC.
#"IT inIrastructure and inIormation zone: To create DMC as a roIe modeI Ior Iuturistic
inIormation network city.
#"Human resource and other supports zone: To assist hi-tech industry and R&D zones.
#"GeneraI business, commerciaI and Ieisure zone: To make DMC a seII-sustainabIe city.

1. 2. 2 Functions and Development Directions of Zones

!" InternationaI business zone
#"This zone wiII support tenants oI DMC in doing internationaI business by providing
inIormation and technoIogy. InternationaI convention and exhibition IaciIities wiII be
incIuded to nurture DMC grow into an internationaI city.
!" High-tech industry zone
#"To vitaIize the core DMC businesses, environment and supporting IaciIities wiII be
deveIoped Ior pubIic use at Iow cost. A set oI incentives wiII provide an optimaI business
environment to IaciIitate integration oI companies.
#"DiIIerentiating DMC as an inIormation media network city wiII bring advantages compared
to the other overseas IT compIexes and provide better business opportunities Ior incumbents
and venture companies.
!" R&D zone
#"Attracting pubIic and private research institutes wiII Iorm a IunctionaI Iinkage with tenant
companies. This wiII Iunction as a main axis that enabIes rapid production oI co-research
projects.
V. Complex Development Strategy
49
!" IT inIrastructure zone
#"Providing hi-tech inIormation teIecommunication inIrastructure and services wiII take the
Iead in inIormatization oI both DMC and its region and IaciIitate integration oI industries.
#"Hi-tech inIormation teIecommunication inIrastructure wiII enabIe DMC to provide tenants
and companies services such as IDC, EC housing, e-maiI, web hosting, digitaI PBX, IC card
system. These services can become proIitabIe businesses.
!" Human resource and integrated support zone
#"EstabIishment oI stabIe suppIy oI hi-caIiber workIorce wiII provide incentives to main
businesses and industries to Iocate themseIves in DMC. FinanciaI services and other
supporting Iunctions wiII IaciIitate earIy vitaIization oI DMC deveIopment. SpeciaI
programs Ior support and education wiII be given to start-ups.
!" InIormation zone
#"Operating an integrated inIormation center wiII support tenants and companies in DMC Ior
inIormation. Networking with overseas IT compIexes wiII give tenant companies
internationaI competitiveness.
!" GeneraI business, commerciaI and residentiaI zone
#"GeneraI business: Attracting generaI business Iunctions such as reaI estate brokerage,
accounting, IegaI, architecture, PR, IinanciaI and other supports wiII maximize business
eIIiciency oI tenants and companies in DMC and integrate aII the Iunctions Ior an optimaI
city environment.
#"CommerciaI: This zone wiII enabIe DMC to Iunction as a city and tenants to have a
convenient IiIe. In particuIar, Iocating commerciaI zone in the vicinity oI the WorId Cup
Stadium wiII aIso provide amenities to tourists and sports Ians.
#"ResidentiaI: The residentiaI units are to be integrated with business Iunctions and work as a
Iandmark oI DMC.
!" Ieisure and entertainment zone
#"Ieisure IaciIities wiII beneIit Irom the existing and new parks aIong the Han River. An urban
entertainment center incIuding game simuIation center and muItimedia theme park wiII be
deveIoped to give DMC an image oI hi-tech inIormation network city as weII as generate
proIits Irom tourists.

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50
[Table 11] Main Facilities for Zones
Zones Land Use Main Facilities
Convention Center
!"Exhibition/ConIerence/Press Centers
!"Convention Center, Events Support, TransIation,
Interpretation and RentaI Services
!"City Air TerminaI, traveI Agency, DFS
International
Business
5-Star Hotels / Serviced APT !"2BuiIdings, Banquet and Other FunctionaI Rooms
Venture Buildings !"Business Support TaiIored to Venture Companies
Corporate HQ !"Business Support TaiIored to IT companies
M&E, S/W Production !"Production and OIIice Space Ior InIo-Media Companies
High-tech
Industry
M&E Contents Production !"AV Studio, Animation Studio, FiIm Studio
DMC Operation Center !"Integrated Op Center, Integrated SuppIy system Op.
Internet Data Center
!"IDC on broadband and Other Services
!"SateIIite Base Ior Tenants
!"InIo-Comm system Integrated Mgt. Center
IT Infra
Media Production Center !"InIo Iibrary, DigitaI Iibrary, ExperimentaI Room
Business Incubator
!"Incubator TaiIored to Venture Companies
!"Venture CapitaI
Human
Resource&
Integrated
Supports
IT Education Center !"IT Education Ior beginners and proIessionaIs
City Information Center
!"DMC InIo Mgt. Center(Homepage Production and Mgt.)
!"Han River InIo Center, Nanji Eco InIo Center
!"Investment InIo & Overseas IT CompIex Network Centers
Digital Library !"A/V, Press & On-Iine MateriaIs Rooms, CuIture Center
Information
Digital Unification Center !"North Korea InIo Center, UniIication PR Center
Research Institutes !"Foreign Companies, Universities, PubIic & Private R&D
R&D
Ed-Ind Co-op center !"Research Support, Education
General Business
!"ReaI Estate, Accounting, IegaI, Architecture, PR
!"Securities, Banks, Trusts
!"OIIicteI, RentaI OIIice, Other Amenities
General
Business &
Commercial
General Commercial
!"Near WorId Cup Stadium, Major Spots in DMC
!"Shopping Center, Food Court, RetaiI, Souvenirs
!"Other Amenities
Residential Residential !"Integrated FunctionaI CompIex, RetaiI, PubIic
Leisure &
Entertain-
ment
Urban Entertainment Center
!"IT, M&E reIated EIectronic AppIiance RetaiI
!"Game & SimuIation Center, Game & soItware Exhibition,
VirtuaI ReaIity
!"M&E Theme Park, M&E Products Exhibition & SaIe,
Animation Character Center, Media PIaza
!"SpeciaIized Shopping, Food Court, CinepIex
!"Fitness Center

V. Complex Development Strategy

51
2. Land Use Plan

2. 1 Basic Directions of Land Use Plan

!" The Iand use oI DMC has been pIanned in accordance with other reIated deveIopment projects
such as the ResidentiaI DeveIopment Project, RedeveIopment oI ResidentiaI District and
Soosaek Urban Design Projects.
!" The space pIan, which wiII reIIect zoning, has been designed in a IIexibIe way so that it can
work with the current physicaI conditions.
!" Integrating new roads, parks, PubIic Square, pedestrian roads and junctions brought a spatiaI
network and an image oI eco-IriendIy hi-tech inIormation network city.

2. 2 Main Concept for Blocks

!" BIock A: Education and R&D
#"Provides easiest access Ior cars but not IeasibIe Ior commerciaI deveIopment. The vaIue oI
the Iand wouId go up since a green area has been aIIocated in connection with the
neighboring greenery
!" BIock B: IT Business
#"Advanced business district where advanced business IaciIities, generaI business and
commerciaI IaciIities and suppIementary residence-commerce compIex are cIustered around
the park in the center.
!" BIock C: Area Ior EarIy DeveIopment
#"To be activated in the earIy stages oI deveIopment which induces the IaciIities Ior Ieading
projects deveIoped by pubIic sector. AIong the roads, the area wiII incIude IT education
Center, business incubator, IDC, educationaI-industriaI cooperation center, media production
center. The residentiaI-commerciaI compIex buiIdings wiII be aIIocated in the back oI the
bIock.
!" BIock D: InternationaI Business and Core CommerciaI
#"High-rise muIti-purpose IaciIities wiII be aIIocated. BIock D wiII be deveIoped as the centraI
core oI DMC and a symboIic green axis that wiII be constructed in the center oI the bIock.
!" BIock E: IT Business (For SpeciaI Purpose)
#"SpeciaIized Iunctions are Iocated with cIose reIationship with the core Iunctions oI M&E
Seoul Digital Media City Master Plan
52
industry. Pedestrian roads and PubIic Square wiII be Iocated in the center as weII the north
south axis.
!" BIock F: InternationaI Business
#"WiII have IaciIities such as convention center, DMC PR center, and hoteIs taking advantage
oI the most IavorabIe Iocation in the compIex. In case the internationaI business Iunction
moves to the Dream Science Park, this area wiII be deveIoped Ior IT business.
!" BIock G: City-Iactory Production
#"DeveIopment is reserved so that this area can be turned into the Iand Ior pubIic IaciIities in
the Iuture.
!" BIock H: PubIic Use
#"Area Ior pubIic IaciIities where pubIic oIIices and parking Iot, and reIigious constructions
wiII be Iocated according to existing pIanning Ior Iand use.
!" BIock I: Near Subway Station DeveIopment
#"Area deveIoped around the nearest subway station. GeneraI commerce and business district
can be designed to meet the business demand generated around Susaek Station. BIock I can
be spatiaIIy connected to BIock D to Iorm the suppIementary business district oI DMC.

[Figure 17] DMC Block Diagram

/
!
C L
C
L
I
! I
/
!
C L
C
L
I
! I
V. Complex Development Strategy
53
[Figure 18] Land Use Plan
Seoul Digital Media City Master Plan
54
2. 3 Plans for Blocks and Lots

2. 3. 1 Basic Directions of Plans for Blocks and Lots

!" BIocks and Iots are designed to meet the Iunctions oI zoning Ior IIexibIe use.
!" The size oI Iot has been pIanned in accordance with road characteristics and orders. The Iots
aIong the main roads have been designed to attract Iarge-scaIe deveIopment.
!" The bIocks distant Irom the main roads have been aIIocated Ior parks in order to bring up the
vaIues oI the neighbors. And the Iots in those bIocks have been divided Ior Iarge-scaIe
deveIopment and designed to attract IT business reIated deveIopment.
!" The Iots in the IT business bIock has been designed to be IIexibIe Ior changes according to
progress oI saIes.
!" Standardization has been eIiminated Ior the commerciaI and business bIocks, which have been
design to be IIexibIe to the needs oI tenants and buyers.

2. 3. 2 Block Division Plan

!" BIock A has been designed to provide 5,000 pyung (4 acres) Ior campuses oI universities and
research IaciIities.
!" AIong the roads oI bIocks B and C have been given Iarge-scaIe Iots whereas inside the bIocks
have been divided into smaIIer Iots according to the north south axis.
!" The rear areas oI bIocks C and D provide super Iarge-scaIe Iots Ior residentiaI-commerciaI
compIexes.
!" Big Iots have been aIIocated in the bIock D that incIudes internationaI business and core
commerciaI Iunctions.
!" BIocks E and F have been designed to provide speciaIized IT business, hoteIs and convention
center by dividing Iarge Iots with pedestrian roads in the middIe.
!" The Iot division moduIe has been designed to meet characteristics oI each Iunction. Each Iot can
be divided and put together according to user`s needs. CircuIation aIso has been an important
Iactor in the bIock pIanning.

V. Complex Development Strategy
55
2. 3. 3 Lot Division Plan
!" SmaII size Iots
#"SmaII-scaIe commerciaI and business Iunctions Ior IocaI residents incIude neighborhood
retaiI, street retaiI and other smaII business services.
#"The size oI smaII Iots does not exceed 250 pyung (0.2 acres) in order to provide investment
opportunities Ior smaII-scaIe deveIopers and Iow cost business rentaI services.
!" Medium size Iots
#"The size oI medium Iots is Irom 400 (0.3 acres) to 600 (0.5 acres) Pyung. Downtown type
oI Iunction has been empIoyed in the medium size Iots by aIIocating commerciaI and
business buiIdings aIong the main roads and roads exceeding 20 meters in width.
!" Iarge size Iots
#"For core commerciaI Iunction, corners oI bIocks have been aIIocated Ior Iarge-scaIe
deveIopment, which can become Iandmarks.
#"The Subway station neighbors wiII have Iarge size Iots where internationaI business, urban
entertainment center and other Iarge-scaIe deveIopment wiII reside.

[Figure 19] Plans for Blocks and Lots

Seoul Digital Media City Master Plan

56
2. 4 Density Plan

2. 4. 1 Issues in Density Planning

!" Major issues that were taken into consideration during the density pIanning are as IoIIows;
#"Demand Ior Iand and oIIice
#"Economy oI deveIopment and Iand price, which is subject to designated density
#"Aesthetic aspects reIated to skyIines

2. 4. 2 Approach of Density Planning

!" The IoIIowing approach has been taken Ior density pIanning;
#"Density pIan in accordance with demand expectation (A)
#"FeasibIe density pIan according to the sizes oI bIocks and Iots (B)
#"Density pIan according to designer`s intention in terms oI environmentaI aesthetics (C)

2. 4. 3 Density Plan
!" The density pIan (A), caIcuIated by the IIoor-area ratio oI Iots pIanned in the preIiminary Iand
use pIan, is bigger than the density pIan (B) derived Irom the zoning pIan. ThereIore the density
pIan has aimed to minimize the diIIerence between pIans (A) and (B).
!" To minimize the diIIerence, pIan (A) can be adjusted in size by;
#"Reducing Iand Ior saIes by expanding pubIic area and roads
#"Sizes oI buiIdings can be reduced by pIanner`s intention based on the Iot pIan
#"Minimizing the size oI Iot deveIopment
!" In order Ior the density pIan to meet the size oI Iots, the Iand use pIan has been modiIied by
reducing the size oI Iand Ior saIes, expanding pubIic areas (greenery, parks and pedestrian roads)
and maximizing density Ior individuaI Iot.
!" In this case, the Iand saIes wiII soar because oI the rise oI IIoor-area ratio Ior each Iot. The
overaII environment oI DMC wiII be better by providing more areas that are pubIic. However,
to the city deveIoper, this may bring sIow-in-Iand saIes phenomenon Ior high Iand price.

V. Complex Development Strategy

57
2. 4. 4 Floor-Area Ratio for Blocks
!" BIock A: The Iots Ior compIex type IaciIities wiII have 300 ratio in order to meet the buiIding
height Iimitation Ior aviation. Other Iots Ior IT business incIuding center type IaciIities wiII have
400 ratio.
!" BIocks B and C: 600 ratio wiII be given to the Iots aIong the main roads and the centraI park.
400 Ior Iots on the IeIt and right. 500 Ior residentiaI-commerciaI compIex in the rear side oI
bIocks.
!" BIock D: To attract Iarge scaIe deveIopment, the Iarge Iots in the internationaI business and core
commerciaI bIocks wiII have 1,000 ratio and 800 wiII be given to IT business aIong the
main roads.
!" BIock E: IT business Iunctions aIong the main roads wiII have 800 ratio, which wiII bring
harmonious Iandscape aIong the roads. The IT business within the bIocks wiII have 600.
!" BIock F: This area, as an internationaI business bIock incIuding hoteIs and convention center,
wiII have 300 ratio according to demand. The same 300 ratio wiII be appIied to the Ioreign
research centers. However, the IIoor-area ratio Ior these Iunctions can be adjusted according the
possibIe additions oI high-rise IaciIities Ior Iandmark oI DMC.

[Figure 20] Bird-Eye Viewof DMC

Seoul Digital Media City Master Plan
58
[Table 12] Density Plan by Individual Use (Unit : ,
Pyoung, %, Floor)
Function Facility Area
Floor
Area
Ratio
Estimated Total
Floor Area
Index
Expected
No. of
Floors
International
Bis & PR
Convention/DMC PR
& Mgt. Center
9,766 2,954 300 29,298 8,863 3E
IDC/Cooperative
Research Center
8,461 2,559 400 33,844 10,238 8E
MPC 8,416 2,546 400 33,664 10,183 8E
IT Edu. Center 6,204 1,877 600 37,224 11,260 15E
Incubator 6,204 1,877 600 37,224 11,260 15E
Int`l Research 10,208 3,088 300 30,624 9,264 6E
IT
Business
Supporting
Leading
Project
Sub Total 39,493 (11,947) 172,580 (52,205) -
Designated
Attraction
Function
Sub Total 49,259 (14,901) - 201,878 (61,068) -
Block A 16,633 5,031 400 66,532 20,126 10E
Block B 26,340 7,968 600 158,040 47,807 20E
Block C 12,714 3,846 600 76,284 23,076 20E
Block D 9,305 2,815 800 74,440 22,518 25E
18,399 5,566 600 110,394 33,394 15E
Block E
17,743 5,367 800 141,944 42,938 25E
IT
Business
Sub Total 101,134 (30,593) - 627,634 (189,858) -
Hotel 9,639 2,916 300 28,917 8,747 15E
Residential-Commercial (Block B) 12,284 3,716 500 61,420 18,579 15E
Residential-Commercial (Block C) 18,945 5,731 500 94,725 28,655 15E
Education & Research 33,875 10,247 300 101,625 30,741 5E
City Eactory(Reservation) 17,908 5,417 150 26,862 8,126 3E
Open
Attraction
Function
Sub Total 193,785(58,620) - 941,183 (284,707) -
Int`l Business UEC 25,533 7,724 1,000 255,330 77,237 35E
General CommercialBiz
(Block B)
19,747 5,973 400 78,988 23,894 8E
General CommercialBiz
(Susaek Station Site)
28,831 8,721 600 172,986 52,328 15E
Religious Eacility 1,550 469 300 4,650 1,407 2E
General
Support
Function
Sub Total 75,661 (22,887) - 511,954 (154,865) -
Government Office 1,592 482 100 1,592 482 -
Public Eacility 244,995 74,111 - - - -
Public
Function
Sub Total 246,587(74,592) - 1,592(482) -
Land for Sales Subtotal
565,292
(171,000)
- 1,656,607(501,121) -
Special
Supporting
Dream Science Park 39,670 (12,000) 125 49,587 (15,000) -
Total
604,962
(183,000)
- 1,706,437 (516,195) -
V. Complex Development Strategy
59
2. 5 Landscape Plan
!" The height Iimitation Ior aviation has been considered in the Iandscape pIan. The main
Iandscape wiII be impIemented in the neighbor areas oI Soosaek train station. From this point,
the street Iandscape wiII be Iormed aIong the main roads where high-rise buiIdings reside.
!" In case oI north and south Iandscape, bIock D, near to Susaek station compIex, shouId Iorm
approximateIy 25 to 35 story uniIied centraI Iandscape and bIock E and F Iorm about 15 story
Iandscape. It wiII give a center-high (Soosaek station), and outside-Iow view (Nanji Park).
!" In case oI state oI the art business IaciIities on the main roads, Iorm about 20 story street
Iandscape by appIying 600 IIoor area ratio and 30 oI buiIding coverage iI possibIe
!" In case oI east and west Iandscape, make approximateIy 20 story uniIied centraI Iandscape with
center-high, and outside-Iow view.
!" In case oI Iand near park oI bIock B and C, appIying 600 IIoor area ratio and 40 buiIding
coverage to Iorm approximateIy 15 story Iandscape. It wiII increase connectivity oI Iand with
near park.
!" For business Iand with 400 IIoor area ratio, increasing 50 oI buiIding coverage to Iorm 8 to
10 story Iandscape.

2. 6 Park and greenery plan

!" Pedestrian roads and parks wiII make DMC a pedestrian IriendIy environment and provide
abundant space Ior Ieisure and reIaxation.
!" Transportation routes wiII be extended and newIy adapted Ior connection between the Sangam
New MiIIennium city and DMC. Greenery on the main roads wiII work as a buIIer between
DMC and its neighboring residentiaI areas.
!" Parks and green areas pIanned in the way stated above wiII network peopIe and Iand Ior
diIIerent Iunctions. This change wiII give more ecoIogicaI environment and diIIerentiate
DMC`s work areas Irom others.
!" The beIow ground IeveI oI these parks and greenery wiII be used Ior pubIic parking area and
other IunctionaI space, which can respond to changes in inIrastructure changes and possibIe
Iand demand.

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60
2. 7 Step by Step Development Planning
!" Since DMC is expected to take Iong period Ior compIetion, it has to be deveIoped step by step
in order to maximize deveIopment eIIiciency and IIexibiIity.
!" PossibiIity oI successIuI deveIopment wiII be maximized by making earIy activation districts oI
DMC as 1st step oI deveIopment and Ieading direction oI deveIopment to state oI the art
business district, InternationaI business & centraI commerciaI district, educationaI & research
district, gIobaIization district.
!" The second step as physicaI deveIopment oI DMC, wiII attract anchor deveIopers and
corporations in commerciaI and muIti-purpose areas. Venture companies and speciaIized smaII
and medium sized companies wiII aIso be attracted to Iorm a muIti-purpose Iunction where
services can be exchanged through a network oI space, physicaI and inIormation.
!" Expansion oI DMC wiII be impIemented in the third step in order to retain competitiveness with
externaI environmentaI changes. The progressive method oI deveIopment, rather that
compIetion oI deveIopment, wiII be taken to pursue Iurther needs and demands oI the market.

[Figure 21] Step-by-Step Development Plan