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Table Of Contents

EXECUTIVE SUMMARY
Introduction
Chapter 1: Analysis Plan
A. Approaches Used to Analyze Survey Data
1. Qualitative Analysis and Evaluation
2. Statistical Description
3. Statistical Inference
4. Analytic Interpretation
B. Preparing an Analysis Plan
Step 1: Define the Purpose of the Survey
Step 2: Define the Research Objectives
Step 4: Specify the Analytic Approaches and Methods
Step 5: Define the Preliminary Tabulations
Bibliography: Chapter 1
Chapter 2: The Data Collection Method
A. Principal Data Collection Methods
1. Traditional Survey Research Methods
2. Exploratory Research Methods
B. Comparing the Collection Methods
1. Special Characteristics of Face-to-face Surveys
2. Special Characteristics of Self-Administered Surveys
3. Special Characteristics of Internet Surveys
4. Special Characteristics of Telephone Surveys
C. Factors Affecting the Choice of Collection Methods
1. Characteristics of the Target Population
2. Data Requirements
3. Respondent’s Obligation to Reply
5. Target Response Rate
6. Ways to Improve Response Rate—Follow-ups and Incentives
7. Available Time
8. Available Funds
Chapter 3: Developing the Questionnaire
A. Developing the Questionnaire; Roles of Project Officer and Contractor
1. Prepare Analysis Plan [Agency responsibility]
6. Prepare Plan for Pretest
7. Initiate OMB Clearance for Pretest and Main Survey [Agency responsibility]
9. Debrief Interviewers and Assess Pretest Findings
10. Revise Questionnaire and Prepare Plan for Pilot Test
12. Recruit Interviewers and Prepare Training Materials
13. Pilot Test Final Questionnaire
14. Revise Procedures and Questionnaire for Main Survey
15. Review and Approve Procedures for Main Survey [Agency responsibility]
16. Print or Program and Test Final Questionnaire
B. Reviewing Questionnaire Drafts
1. Reviewing Individual Questions
2. General Content and Organization
General Content and Organization:
3. Reviewing the Overall Format
Bibliography: Chapter 3
Chapter 4: Sampling
A. Advantages of Using Sampling
1. Lower costs
2. Reduced Paperwork
3. Faster Results
4. More Accurate Results
B. Sampling Errors and Sampling Size
2. Measuring and Expressing Sampling Errors
3. Determining Sample Size
1. Probability Sampling Methods
D. Major Components of a Sampling Plan
1. Sampling Frames
E. Monitoring Sampling Activities
Chapter 5: Interviewing
A. Quality-assurance procedures
A. Quality-Assurance Procedures
1. Respondent Rules
2. Follow-up Rules
3. Quality Control
B. Organizing and staffing field operations
2. Staffing the Field Operations
4. Coordinating and Controlling the Fieldwork
C. Conducting the Interviews
1. Locating Respondents
2. Gaining Respondents’ Cooperation
3. Asking Questions
4. Recording and Editing Responses
D. Monitoring the Interview Process
Bibliography: Chapter 5
Chapter 6: Data Processing
A. Steps in Processing Survey Data
1. Develop the Processing Procedures
2. Select and Train Staff
3. Screen Incoming Questionnaires
4. Review and Edit the Questionnaires
5. Code Open Questions
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Published by: Environmental Documents on Jan 26, 2008
Copyright:Attribution Non-commercial

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10/13/2011

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