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green marketing

green marketing

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Published by MBA...KID

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Published by: MBA...KID on Jul 03, 2009
Copyright:Attribution Non-commercial

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02/01/2013

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GREEN MARKETING

M.Umair Younus
M.Usman Yasir
Suleman Saleem

Introduction
\ue000Green marketing incorporates a broad range of
activities
\ue000Processes
\ue000Environmental Marketing and Ecological Marketing
Definition

\u201cAll activities designed to generate and facilitate
any exchanges intended to satisfy human needs
or wants, such that the satisfaction of these needs
and wants occurs, with minimal detrimental
impact on the natural environment \u201c

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